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Press release from PR Newswire and Del Monte Share Success in Attracting the Omni-Channel Shopper at BAA Conference

Wednesday, June 12, 2013 and Del Monte Share Success in Attracting the Omni-Channel Shopper at BAA Conference

13:34 EDT Wednesday, June 12, 2013

Leverage Data and Activate Consumers in new Path to Purchase

SAN FRANCISCO, June 12, 2013 /PRNewswire/ --, a Valassis Digital Company, announced today that John Farrar, President and General Manager, will present "Navigating the Omni-Channel Path to Purchase" at the Brand Activation Association's (BAA) Conference June 12 and 13 in San Francisco. He will be joined by Jennifer Galasso, Senior Manager of Integrated Marketing at Del Monte Foods, who will share insights on how they approach the path to purchase.

The BAA, formerly the Promotion Marketing Association, will focus on "Marketing to the Omni-Channel Shopper Using Technology to Win Hearts, Steal Share and Build Brands" at this West Coast conference. The conference is designed to help brand management and omni-channel shopper marketing professionals discover the latest ways brands and retailers are using technology to impact the path to purchase

With U.S. media ad spending to reach nearly $166 billion this year, marketers must maintain influence and engagement as the consumer moves through their path to purchase, which is no longer linear.  Throughout the path to purchase, marketers must connect with consumers multiple times using a multi-channel approach. The rise in consumer adoption of digital media requires marketers to incorporate a more multi-faceted, targeted approach to reach and engage consumers. 

Farrar will share insights on engaging the consumer throughout the path to purchase by leveraging data and multiple forms of media to activate consumers.  By utilizing the company's Sub ZIP Code Advertising Targeting Zones (ATZs), helps advertisers efficiently reach the right consumer targets.  This comes together through the use of online and offline data, technology and digital distribution networks all focused on driving consumers to purchase in store.

"Marketers must think differently to make an impact on consumers," Farrar said. "Advanced targeting, unique data and actionable insights allow brands to reach and activate the right consumers at scale. This is essential today where so many new avenues in media delivery are used to engage and activate today's consumer."

"Navigating the Omni-Channel Path to Purchase" will be presented at the general session at 10:10 a.m. PDT Thursday, June 13. will join leading global brands as Google, Microsoft, MillerCoors, Kraft, Post Foods, Clorox, Altimeter Group, and Booz & Co who will present at the conference and explore what new technology tools and techniques motivates today's consumers. 

About, a Valassis Digital Company, uses the most precise targeting technology ? delivering probability over possibility and action over exposure. is Re-Imagining Reach? for its global clients integrating offline and online data to provide the best targeted reach in the digital industry.  With advertisers are empowered to reach their target audiences at scale, across quality, high-impact display, video and mobile environments. consistently exceeds the campaign objectives that matter most to brand advertisers, proving success through online engagement, awareness and offline purchase.

About ValassisValassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit

Cautionary Statements Regarding Forward-looking StatementsThis document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis;

For further information: Caitlin Leddy, SHIFT Communications,, 617-779-1830 or Mary Broaddus, Valassis,, 734-591-7375

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