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Press release from PR Newswire

Pinnacle® Vodka Introduces Strawberry Shortcake As Newest Flavor Innovation

Thursday, June 13, 2013

Pinnacle® Vodka Introduces Strawberry Shortcake As Newest Flavor Innovation

09:00 EDT Thursday, June 13, 2013

Celebrate National Strawberry Shortcake Day With the Latest From the Premium Vodka Brand

DEERFIELD, Ill., June 13, 2013 /PRNewswire/ -- Pinnacle® Vodka, the fast-growing premium vodka brand in the Beam Inc. (NYSE: BEAM) spirits portfolio, has introduced its newest flavor innovation, Strawberry Shortcake, just in time for National Strawberry Shortcake Day on June 14 and an entire summertime of sweet indulgence. A modern rendition on a nostalgic dessert, Pinnacle Strawberry Shortcake Vodka brightens taste buds with the flavors of sweet ripened strawberries and whipped cream blended with pastry notes.

"When it came to adding to our growing list of unique flavor innovations, Strawberry Shortcake was a clear choice among consumers," said Jason Dolenga, Senior Brand Director Vodka, Beam Inc. "The newest addition to the Pinnacle Vodka family demonstrates Pinnacle's continued leadership in developing fun and indulgent premium flavors." 

Pinnacle Strawberry Shortcake is extremely versatile, making it the perfect ingredient for a wide variety of delicious summertime cocktails. Its smooth, 70-proof flavor can be enjoyed neat or combined with your favorite mixers.

For a little more fun, strawberry shortcake lovers 21 years or older should check out Pinnacle's fresh new Pinnacle® Strawberry Shortshake recipe video on YouTube or on the Pinnacle Vodka Facebook page, or mix up one of these fun Pinnacle Strawberry Shortcake cocktails to kick off summer and celebrate National Strawberry Shortcake Day:

Summer Berries & Cream 2 parts Pinnacle® Strawberry Shortcake Vodka 1 part Strawberry Schnapps 2 parts Cranberry Juice 1 part Half & Half Shake with ice and strain into a chilled martini glass. Garnish with a cherry.

Citrus Smart Mouth 2 parts Pinnacle® Strawberry Shortcake Vodka Splash DeKuyper® Triple Sec Liqueur 1 part Grapefruit Juice 1 part Pineapple Juice Shake with ice and strain into a chilled martini glass. Garnish with an orange slice.

Pinnacle Strawberry Shortcake is available nationwide for a suggested retail price of $12.99 for a 750ml bottle. It follows Pinnacle's other most recent flavor launch, Rainbow Sherbet, and is part of a complete line-up of the flagship unflavored Pinnacle brand and more than 30 fun and indulgent flavors. To find a store or recipe, please visit www.pinnaclevodka.com, "LIKE" Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Media Contacts:

Miranda Harper Finn Partners for Pinnacle Vodka (212) 715-1641 miranda@finnpartners.com

Lara BeauregardBeam Inc. (847) 444-7073 Lara.Beauregard@beamglobal.com

Pinnacle® Flavored Vodkas, 35% Alc./Vol. ©2013 Portfield Importers, Lewiston, ME All trademarks are the property of their respective owners.

SOURCE Pinnacle Vodka

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