Press release from PR Newswire
DuPont and Ogilvy Public Relations Win PRSA Best of Silver Anvil Award
Friday, June 14, 2013
DuPont and Ogilvy Public Relations Win PRSA Best of Silver Anvil Award09:06 EDT Friday, June 14, 2013
"Welcome to the Global Collaboratory: Global Food Security" Named Top Public Relations Campaign of 2012
NEW YORK, June 14, 2013 /PRNewswire/ -- The Public Relations Society of America (PRSA) presented its 2013 Best of Silver Anvil Award to DuPont and Ogilvy Public Relations for their "Welcome to the Global Collaboratory: Global Food Security" campaign, an initiative to convene key global stakeholders around the issue of food security.
The campaign was selected as best from among the 144 public relations programs nominated for a Silver Anvil Award, the most prestigious award for outstanding achievement in public relations. The announcement was made last night during the PRSA Silver Anvil Awards Ceremony at the AXA Equitable Center in New York.
In addition, Ogilvy PR earned two Silver Anvil Awards and four Silver Anvil Awards of Excellence on behalf of clients including, DuPont, Bristol-Myers Squibb, The National Heart, Lung, and Blood Institute, and Communities in Schools (CIS) of Georgia.
In order to play a greater role in identifying sustainable solutions to feeding a world population that will grow from seven billion to nine billion people by 2050, DuPont, in partnership with Ogilvy PR, commissioned the Economist Intelligence Unit (EIU) to develop a tool that would establish a common language around the issue of food security. The result was the creation of the Global Food Security Index (the Index), a scoring model that assesses strengths and vulnerabilities around food security in 105 nations.
Culminating in the five-country launch of the Index, "Welcome to the Global Collaboratory: Global Food Security" initiated the dialogue among thought leaders and policymakers to build awareness and create solutions around feeding a growing, global population. Now recognized as a global leader in food security, DuPont has received requests from 15 global organizations for dedicated briefings, invitations to speak at more than 10 global summits and collaborations with eight new partners to date.
"We are extremely fortunate to work with a great client that has the vision and ability to make such a difference in the pressing issue of global food security," said North American CEO, Robert Mathias. "To have our work and long-standing partnership with DuPont recognized by PRSA as the best public relations campaign of the year is a tremendous honor, and we look forward to continuing on with this significant mission."
"The work has been transformational across the food security space and has helped secure DuPont a seat at the table where critical discussions and debates on the issues are taking place," said Anthony Farina, Head of Global Public Affairs & Director of Corporate Communications for DuPont. "The collaborative partnership we have with Ogilvy PR has been incredibly rewarding, and we're honored to be acknowledged with the best of Silver Anvil Award by such an esteemed organization as the PRSA."
Silver Anvil Award winners:
BEST OF SILVER ANVIL "Welcome to the Global Collaboratory: Global Food Security," DuPont with Ogilvy Public Relations
REPUTATION/BRAND MANAGEMENT ? BUSINESS: COMPANIES WITH SALES OVER $10 BILLION "Welcome to the Global Collaboratory: Global Food Security," DuPont with Ogilvy Public Relations
GLOBAL COMMUNICATIONS "Welcome to the Global Collaboratory: Global Food Security," DuPont with Ogilvy Public Relations
Silver Anvil Awards of Excellence:
MULTICULTURAL PUBLIC RELATIONS ? ASSOCIATIONS/GOVERNMENT/NONPROFIT ORGANIZATIONS "The Heart Truth," The National Heart, Lung, and Blood Institute with Ogilvy Public Relations
INTEGRATED COMMUNICATIONS ? NONPROFIT ORGANIZATIONS "Every Day Leads to Graduation Day: Parents Hold the Key," Communities In Schools (CIS) of Georgia with Ogilvy Public Relations
INTEGRATED COMMUNICATIONS ? CONSUMER SERVICES "Men and Melanoma: The Unexposed Target," Bristol-Myers Squibb with Ogilvy Public Relations
PUBLIC SERVICE ? BUSINESS "Men and Melanoma: The Unexposed Target," Bristol-Myers Squibb with Ogilvy Public Relations
About Ogilvy Public Relations Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Creme de la Creme) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion? approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
About the Public Relations Society of America PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
SOURCE Ogilvy Public Relations