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Press release from PR Newswire

Leading Costume Manufacturer, Disguise, Ditches Printed Catalog for Native iPad App from Troy Apps Software

Tuesday, June 18, 2013

Leading Costume Manufacturer, Disguise, Ditches Printed Catalog for Native iPad App from Troy Apps Software

11:58 EDT Tuesday, June 18, 2013

Mobile catalog application cuts printing and postage costs; creates image-rich, interactive showcase of products

SAN DIEGO, June 18, 2013 /PRNewswire/ -- Troy Apps Software, a premier developer of native iPad catalog apps, recently completed development of an iPad catalog for Disguise, a leading designer and  manufacturer of Halloween costumes and accessories.

(Logo:  http://photos.prnewswire.com/prnh/20130516/LA15718LOGO) 

The native app does not require web access for dozens of sales reps and hundreds of retailers that sell Disguise products. It uses a custom designed database that controls all aspects of product information and ordering functions. From anywhere at any time, Disguise reps and retailers can browse and order from the company's extensive portfolio of costumes for infants through adults featuring options from Disney, Marvel, Hasbro and Sesame Workshop.

"Troy Apps created an incredibly beautiful design and a full-featured application that truly demonstrates the creativity and high quality of Disguise costumes. And the cost savings of the iPad catalog app versus our printed catalog is astounding when we account for printing and postage," said Bernice Nesbit, Director of Marketing at Disguise. "Updates are also a real plus. Once you send the printed catalog to press, it's essentially out of date. With our iPad catalog we can continually update SKUs, pricing and add new releases for our retail customers."

Disguise iPad Catalog Features:

  • 1500+ costumes and products
  • 2500+ product/price SKUs
  • Search capabilities for products and categories that auto-populate as you type your query
  • Built in Help system that explains all functionality
  • Integrated videos
  • 360 degree product views with embedded product information
  • Bookmark any product for future review
  • Unique user number for each sales rep, which unlocks custom lists of their customers and billing information
  • Complete order system with detailed billing and discounting system
  • Email quotes or estimates available for customer approval before order submission

The public version of the Disguise 2013 Catalog app is available for free download on iTunes. 

"Our iPad catalog apps enable our customers to sell more in the new tablet-based world," said Troy Apps Software CEO Michael Trautt. "A native iPad catalog enables companies to quickly capture market share. Everything is faster and more effective ? the sales team sells more efficiently, dealers and distributors are up-to-date at all times, and end users appreciate the ease at which they can search and purchase products on their iPad."

About Disguise

A division of JAKKS Pacific, Inc. and based in San Diego, CA, Disguise is a leading manufacturer of innovative Halloween costumes and accessories, setting a standard in the industry and raising the bar in design, fabrics, packaging and retail success. www.disguise.com

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses.  JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Creative Designs International?, Road Champs®, Funnoodle®, JAKKS Pets?, Plug It In & Play TV Games?, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks' proprietary iD image recognition technology. www.jakks.com

About Troy Apps Software

Troy Apps Software develops premier native iPad catalog apps with a combined fluency in mobile, enterprise IT and network connectivity. For more than 20 years our team has worked with companies to evolve their print materials. Our native iPad apps turn printed catalogs, training materials, brochures, and presentations into rich, interactive mobile applications that increase sales, shorten sales cycles and significantly reduce printing and marketing costs. Troy Apps develops in Apple iOS and integrates rich images, videos, navigation, search, zoom and more. With Troy Apps and Apple, your catalog, training materials and presentations evolve into advanced, interactive sales tools.  www.troyapps.com. 760.930.9200

SOURCE Troy Apps Software

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