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Press release from PR Newswire

Valassis Announces Sixth-annual RedPlum® Purse String Survey

Thursday, June 20, 2013

Valassis Announces Sixth-annual RedPlum® Purse String Survey

14:04 EDT Thursday, June 20, 2013

Consumers Invited to Provide Input on how They Shop and Save Money; Enter to Win $100

LIVONIA, Mich., June 20, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today the launch of the sixth-annual RedPlum® Purse String Survey, in celebration of National Coupon Month this September. Consumers are invited to take the survey and provide input on how they shop and save money on groceries, dining out, and more.

To participate, consumers can visit between now and July 21 for a chance to win one of two gift cards, valued at $100 each. Visitors must have Internet access to register.

This survey gains insight from today's shopper, their shopping behaviors, where consumers are looking for deals, what lengths they will go to seek deals, what they are doing with their savings, and what influencers are driving their frugality. To download an infographic based on results from the 2012 study, go to:

About ValassisValassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit

SOURCE Valassis

For further information: Caitlin Leddy, SHIFT Communications,, 617-779-1830; Mary Broaddus, Valassis,, 734-591-7375

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