Press release from PR Newswire
BURGER KING® Expands Its Delivery Service To Boston
Thursday, June 20, 2013
BURGER KING® Expands Its Delivery Service To Boston09:02 EDT Thursday, June 20, 2013
Innovative Packaging Technology Delivers Hot, Freshly Prepared BK® Meals Directly to Guests
MIAMI, June 20, 2013 /PRNewswire/ -- Burger King Worldwide, Inc. (NYSE: BKW) invites guests in Boston to discover why TASTE IS KINGSM from the comfort of their home or office as the BURGER KING® brand expands the BK® Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the WHOPPER® sandwich and hot, crispy fries, delivered to the address of their choosing.
"BK® Delivers is already performing well in New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver. As its popularity has grown, we have seen an increasing demand for the program in other markets," says Petru Pusta, Director, Retail Innovation, Burger King Worldwide, Inc. "This expansion was an easy decision as Boston has some of our most loyal guests and the BURGER KING® brand is excited to offer them the opportunity to enjoy the food they love, delivered to them in the comfort of their home, dorm or office."
BK® Delivers allows guests in the delivery zone to customize and order their BK® favorites simply by visiting BKDelivers.com from a computer or mobile phone or by calling toll free 1-855-Order-BK (855-673-3725). Guests receive hot food that is hot, and cold items that stay cold, thanks to BK® proprietary thermal packaging technology, all without leaving the comfort of their home or office. Best of all, the system remembers guests' orders for simple, one touch ordering with each subsequent order.
Today, BK® Delivers has 1 live delivery restaurant in Boston serving Dorchester, Roxbury, Franklin Field North & South, Ashmont, Washington Park, Grove Hall, St. Marks, West Codman Hills/Lower Mills, Highland Park and Dudley Square. This initial location will serve as a training ground for the market; allowing operators to understand the intricacies of the system and to train their crew members prior to expanding the offering to other locations. BURGER KING® brand plans to open two more BK® Delivers sites in the Boston area within the next 2-3 weeks and two more this summer.
There are a wide variety of markets in which guests and franchisees have shown tremendous interest in receiving BK® Delivers. The company is looking to expand and would like its guests to have input on its direction. For those guests who don't live in the Boston area, that would like to know when BK® Delivers comes to them, please visit BKDelivers.com and log your zip code to let the BURGER KING® brand know where you live; then simply add your email address to get alerts once BK® Delivers arrives in your area.
BK® Delivers is currently available in Phoenix, Denver, New York, Miami, Houston, Las Vegas, Sacramento, Chicago, Los Angeles, San Francisco Bay Area and greater Washington, D.C. It has shown wide scale traction since its inception, including the ability to attract and maintain loyal customers with an amazing loyalty program that offers up FREE sandwiches and exciting news about the BK® Delivers program.
With a minimum food order of $10, guests can choose from a wide variety of long-time favorites, as well as the recently returned Summer BBQ lineup. "Our BURGER KING® family loves the outdoor grilling season," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide, Inc. "Seeing the success we had with our initial BBQ menu last year, we wanted to expand upon our regionally inspired offerings and provide our guests with Summer BBQ flavors fresh off the grill." With a line-up of thirteen mouth-watering menu items, featuring the Carolina BBQ WHOPPER® sandwich, Memphis BBQ Pulled Pork sandwich, Boneless Rib sandwich, OREO® Shakes and frozen lemonades. Of course, don't forget the brand's signature WHOPPER® sandwich, as well as the Original Chicken Sandwich and real fruit smoothies. Orders can be placed during delivery operating hours of 11 a.m. until 10 p.m. Delivery must be to a physical address that falls within a delivery zone of a participating restaurant. Delivery times and prices vary by location.
Please visit BKDelivers.com to see the complete menu or for a list of participating restaurants.
Like us on BK® Delivers Facebook or follow us on Twitter for exciting promotions and to see when it will be available in your area.
ABOUT BURGER KING WORLDWIDE, INC.Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 88 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
SOURCE Burger King Worldwide, Inc.
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