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Press release from PR Newswire

blu eCigs Voices Its Support For New North Carolina Law Prohibiting The Sale Of Electronic Cigarettes To Minors

Friday, June 21, 2013

blu eCigs Voices Its Support For New North Carolina Law Prohibiting The Sale Of Electronic Cigarettes To Minors

12:18 EDT Friday, June 21, 2013

CHARLOTTE, N.C., June 21, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette brand widely known for superior style and quality, today announced its support for a new law prohibiting the sale of electronic cigarettes to minors in the State of North Carolina.  The purchase or sale of electronic cigarettes to people in North Carolina under age 18 will be illegal as a result of legislation passed by the General Assembly and signed into law by Governor Pat McCrory.

"blu eCigs strongly supports and advocates for legislation or regulation that prevents the sale or distribution of electronic cigarettes to minors," said Jim Raporte, president of blu eCigs. "The company is pleased that North Carolina has joined the growing number of states who are adopting legislation to prohibit the sale or distribution of electronic cigarettes to minors."

After Lorillard's acquisition of blu eCigs last year, the electronic cigarette company made a commitment to take a leadership role in shaping how this emerging category can be responsibly regulated.

Responsible e-cigarette manufacturers, including blu eCigs, already prohibit the sale of e-cigarettes to minors through strict age-verification and third party certification procedures on websites.

About blu eCigs Electronic Cigarettes blu eCigs® electronic cigarettes offer the feel of traditional cigarettes -- without the tobacco smoke, ash, or smell.  blu eCigs provides a realistic recreational alternative to smoking -- creating a vapor "puff" that evaporates within seconds. Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu eCigs provide innovative technology for an improved consumer experience that enhances the social aspect of e-cigarettes.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit


SOURCE blu eCigs

For further information: Marissa Dursin, 609 279 0050 x104

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