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Press release from PR Newswire

Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise Development

Tuesday, June 25, 2013

Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise Development

07:00 EDT Tuesday, June 25, 2013

RYE, N.Y., June 25, 2013 /PRNewswire/ -- Serendipity Labs, a leader in Corporate Coworking, has hired Brad LeBlanc as SVP of Franchise Development to accelerate its US franchise expansion.  Serendipity Labs is a network of premium members-only workplaces, offering private offices, coworking memberships and high performance meeting space to professionals.  

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Brad has been successfully building hospitality franchise brands for over 20 years, including launching upscale, lifestyle hotel brands to growing hotel systems to over 1,000 franchise units. "Brad is uniquely qualified to guide the launch of this new category of hospitality and match Serendipity Labs franchise partners with real estate projects across the US," says Serendipity Labs Chairman, John Arenas.

Previously, Mr. LeBlanc was Vice President Sales & Development for Choice Hotels International's upscale franchise sales division.  This included the launch of Cambria Suites, as well as a playing a key role in real estate acquisition and equity partnerships across the top twenty U.S. lodging markets. 

"Interest from real estate partners has been strong. Office, retail and mixed-use developers are looking to position their assets for greater value, while adding vibrancy to attract tenants.  Including a 15,000-25,000sf Serendipity Labs corporate coworking location is a great way for them to accomplish that," said Mr. LeBlanc. "Hotel operators and developers are also recognizing this as an opportunity to leverage their existing business platforms," he added.

About Serendipity Labs

Serendipity Labs, Inc. and its wholly owned subsidiaries, Serendipity Labs Franchise International, LLC and Serendipity Labs Management, LLC are leading the way in delivering high performance workplace-as-a-service experiences supported by OASIS®, the proprietary cloud-based enterprise-wide service delivery platform. The Serendipity Labs® executive team is comprised of professionals with deep domain expertise in alternative workplace services, enterprise collaboration technology, coworking, commercial real estate and franchising.  Serendipity Labs is backed by lead investor Steelcase, Inc. (NYSE: SCS) View the Serendipity Labs video introduction at

SOURCE Serendipity Labs, Inc.

For further information: Press, Kris Ruby, 914-220-5871,

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