Press release from PR Newswire
Ogilvy & Mather North America Doubles Its Cannes Performance Year On Year
Wednesday, June 26, 2013
Ogilvy & Mather North America Doubles Its Cannes Performance Year On Year16:00 EDT Wednesday, June 26, 2013
Announcement comes on the heels of being declared the most effective network in North America by the Effies
NEW YORK, June 26, 2013 /PRNewswire/ -- The Ogilvy & Mather offices in New York and Chicago left the 2013 Cannes International Festival of Creativity with a record Eight Lions. They were awarded One Gold, One Silver, and Five Bronze Lions, doubling the agency's North American total wins from 2012.
The Gold Lion was awarded in the prestigious Branded Content & Entertainment category for O&M New York's 'A Boy and His Atom' work for IBM (http://www.youtube.com/watch?v=oSCX78-8-q0). O&M North America also saw a significant improvement in Cannes Shortlists this year with 16, from three offices for six clients, a sharp jump from 2012 and 2011 results.
The day before the Cannes finale, O&M was named the Most Effective Agency Network by the global Effie Effectiveness Index. This announcement comes one month after O&M North America was named the Most Effective Advertising Agency Network in North America and O&M New York was named the Most Effective Individual Agency Office in the region.
"The best work provokes and persuades; there's no trade off between creativity and effectiveness. It's gratifying to learn on the same day that O&M's North American offices left Cannes with Eight Lions, we were also named the most effective worldwide network by the Effies," said Steve Simpson, Chief Creative Officer, Ogilvy & Mather North America. "The O&M work honored by Cannes and the Effies is artful and inventive, and it was designed to last. It was created to advance the strategies of the world's most important, most enduring brands."
In a year of firsts at the 60th Anniversary Cannes Lions Festival of Creativity 2013, O&M has become the first agency to be awarded over 100 Lions in one year, while also winning its first ever Creative Effectiveness Award, and its first Titanium and Integrated Grand Prix. O&M was named Network of the Year for the second year in a row, reinforcing the global network's creative credentials.
ABOUT OGILVY & MATHER Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named Cannes Lions Network of the Year and the World's Most Effective Agency Network by the Effie Effectiveness Index for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
SOURCE Ogilvy & Mather