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Press release from PR Newswire

Safety 1st Expands Air Protect+ Line With First 3-in-1 Car Seat Featuring GCell HX? Technology

Monday, July 01, 2013

Safety 1st Expands Air Protect+ Line With First 3-in-1 Car Seat Featuring GCell HX? Technology

13:30 EDT Monday, July 01, 2013

The Safety 1st Elite 80 Air+ 3-in-1 Car Seat has superior side impact Protection for children up to 100 lbs.

COLUMBUS, Ind., July 1, 2013 /PRNewswire/ -- Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer, today announced the launch of the versatile Safety 1st Elite 80 Air+ 3-in-1 Car Seat, fit for children in 3 modes of use, infant, convertible and booster. The Elite 80 Air+ incorporates both Air Protect® and GCell HX technology? a patented foam designed by Dorel for superior protection around the child's body providing the ultimate in safety.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/safety-1st-expands-air-protect-line-with-first-3-in-1-car-seat-featuring-gcell-hx-technology-213846471.html

Developed in partnership with Bald Spot Sports, creators of safety technology used in Indy Car racing seats, GCell HX combined with Air Protect lessens the impact of forces in a crash and provides superior head to toe side impact protection for children. The Elite 80 Air+ is the first 3-in-1 car seat to include the new Air Protect+ technology.

"We're excited to expand our offering of revolutionary GCell HX safety technology to more consumers with the Elite 80 Air+ 3-in-1 Car Seat, and to provide unprecedented side impact protection for child passengers from infancy up to 100 pounds," said Bill Forbes, Dorel Juvenile Group USA Executive Vice President for Child Restraints. 

How Air Protect+ with GCell HX? Works

GCell HX hexagonal rebounding foam is used in the body of the car seat to protect the child from the multiple hits that occur in crashes. Coupled with this is the placement of Air Protect technology which takes crash forces away from a child's head.

The Safety 1st Elite 80 Air+, a 3-in-1 car seat, can be used for children up to 100 lbs. and features three modes of use: rear-facing, forward-facing, and booster mode. The Elite 80 features QuickFit? harness system for easy harness-height adjustment, premium LATCH installation system for faster installation when moving between vehicles, and two integrated cup holders. Color coded belt paths help ensure the child restraint is installed properly, providing optimal safety. The car seat will initially be exclusively available at Babies "R" Us stores nationwide and online at Babiesrus.com beginning in July for a suggested retail price of $229 (MSRP).

To learn more about the Safety 1st Elite 80 Air+ 3-in-1 Car Seat and Air Protect®+, please visit http://safety1st.djgusa.com/article/AllSite/en/Technologies/Safety1stAirProtect.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.5 billion and employs 5,400 people in facilities located in twenty-four countries worldwide.

SOURCE Dorel Juvenile

For further information: Media: Julie Vallese, 202-302-1546, jvallese@djgusa.com; or Caroline Pierce, 617-585-5778, cpierce@360publicrelations.com

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