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Press release from PR Newswire

Allstate, Charles "Peanut" Tillman of the Chicago Bears Launch "Give It Up For Good" Campaign to Celebrate Stories of Good

Wednesday, July 10, 2013

Allstate, Charles "Peanut" Tillman of the Chicago Bears Launch "Give It Up For Good" Campaign to Celebrate Stories of Good

11:35 EDT Wednesday, July 10, 2013

Allstate to recognize the unsung heroes that bring good to local communities

NORTHBROOK, Ill., July 10, 2013 /PRNewswire/ -- To help shine a spotlight on the remarkable stories of good that often go unnoticed, Allstate Insurance Company is launching the "Give It Up For Good" campaign. Through "Give It Up For Good," Allstate will recognize the unsung heroes who are dedicated to bettering their communities and enriching the lives of others.

At the center of the "Give It Up For Good" campaign is an online platform that highlights user-generated stories, tweets, videos and photos, as well as news articles that focus on all the good things happening within the community every day.  Individuals can visit Allstate.com/GiveItUpForGood to share their stories of service and learn about others contributing to the greater good.

"Allstate thinks bad news has received enough coverage so we're highlighting the good. It's time to focus on what's right. 'Give It Up For Good' is part of Allstate's commitment to supporting and giving back to our communities," said Lisa Cochrane, senior vice president of marketing for Allstate. "Through this initiative, we're able to recognize individuals who are leading their communities through service and are an inspiration to all."

Known for his countless acts of community service and commitment to giving back, Tillman is teaming up with Allstate to help share stories of the good deeds that often go unnoticed.  No stranger to overcoming adversity himself on and off the football field, Tillman created Charles Tillman Cornerstone Foundation in 2005. The organization provides opportunities and resources to children and families in need.  In 2008, his infant daughter had to undergo an emergency heart transplant, and since then he's made children and families in need his primary focus. To date, Tillman's charitable efforts have impacted the lives of more than one million Chicago-area children.

"As someone with a strong passion and dedication to giving back, I take great pride in partnering with Allstate to recognize individuals committed to making a difference in their communities," said Tillman. "You can make a difference, too.  You can help recognize individuals in your own communities by sharing their stories with others."

Allstate and Tillman are encouraging people to submit stories, tweets, videos and pictures of the good happening in their communities everyday via Facebook, Twitter and Instagram.

Three former Give Back Day Heroes, recognized by Allstate for their commitment to giving back, will also help celebrate the good taking place within the community:

  • Jackie Lomax, Chicago, IL (2013)
  • Robert Cradle, Baltimore, MD (2012)
  • Jonathan Wall, Atlanta, GA (2011)

"Being named an Allstate Give Back Day Hero has helped bring awareness to a cause that I'm very passionate about.  I've dedicated my life to helping people in need so I jumped at the chance to partner with Allstate to continue to acknowledge individuals making a difference in their communities," said 2012 Allstate Give Back Day Hero Robert Cradle, Founder of Rob's Barbershop Community Foundation.

To submit or share a story, photo or video of good, visit Allstate.com/GiveItUpForGood.

About AllstateThe Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan "You're In Good Hands With Allstate®." As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.

SOURCE Allstate Insurance Company

For further information: Kyle Donash, (847) 402-5600, kyle.donash@allstate.com; or Jessie Snider, (704) 644-6928, jsnider@taylorstrategy.com

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