Press release from PR Newswire
Banana Republic And L'Wren Scott Announce Limited-Edition Collection For Holiday 2013
Wednesday, July 10, 2013
Banana Republic And L'Wren Scott Announce Limited-Edition Collection For Holiday 201310:00 EDT Wednesday, July 10, 2013
NEW YORK, July 10, 2013 /PRNewswire/ -- Banana Republic and L'Wren Scott are pleased to announce the Banana Republic L'Wren Scott Collection ? a limited-edition capsule designed to inspire glamorous holiday parties out on the town or at home. Combining a shared design approach for high-quality, feminine designs, the collaboration was a natural match for both brands. The collection marks the first time L'Wren Scott has partnered with a global fashion retailer. The capsule launches at select Banana Republic retail locations worldwide and online December 5, 2013.
L'Wren Scott embodies a philosophy of timeless style and modern classics that can be worn from day to night. Scott's signature sexy silhouettes and intricate construction have drawn a fan base of some of the most influential tastemakers in the world.
"L'Wren really understands what a woman loves and wants to wear. Her knack for bringing imaginative versatility and femininity to classic design is something that immediately brought us together as creatives," says Banana Republic Creative Director and Executive Vice President of Design, Simon Kneen. "We share an appreciation for genuine luxury, beautiful fabrics and unexpected details. The designs created for this collection bring a modern approach to pieces you will love forever."
The more than 50-piece collection includes apparel and accessories for women, ranging from sequin party dresses and bejewelled cardigans, to feminine, tailored jeans, lace dresses and pencil skirts. Tasteful accents of silk and faux fur complement her look, while an unexpected sparkly chain can be removed from her clutch to double as a statement necklace or bracelet.
Three original prints, created exclusively for the collection, are featured prominently throughout the capsule. A dramatic lip print in bold hues of Lipstick Red and Ultra Violet plays across skirts, blouses, handbags, scarves and pajama sets. A print of romantic peonies ? inspired by Scott and Kneen's mutual love of lush flowers and gardening ? reveals itself on blouses, scarves and jeans in varied shades of bold red and pink. The third ? a candy stripe of black, Ultra Violet, Poster Red and Lipstick Red ? can be seen on blouses, pajama sets, and accessories including a beret, socks, and a cashmere blanket fun for holiday gifting.
"A partnership of this scale was a first for me, and I was very excited to find a true partner in Simon," says L'Wren Scott, founder and designer of her namesake label. "Through this collection, we were able to bring our shared vision to life and the end result is a capsule we're both so proud to call our own. It beautifully combines the ultra-feminine with wearable polish and will bring a sexy confidence to our consumers."
The Banana Republic L'Wren Scott Collection will be featured in Banana Republic's December advertising campaign, which will appear in select print, online, direct mail and in-store. Join the conversation on Twitter with @BananaRepublic @lwrenscott #BRLWren.
ABOUT BANANA REPUBLICBanana Republic is a global apparel and accessories brand focused on delivering modern, covetable style for professional women and men. The brand offers elevated clothing, handbags, jewelry, and eyewear designs at accessible prices. Dedicated to helping customers achieve professionally and personally, Banana Republic offers versatile work wear that can be styled for any occasion ? from desk to dinner. A division of San Francisco-based Gap Inc. (NYSE: GPS), Banana Republic can be found in over 650 company-operated and franchise retail locations: United States, United Kingdom, Canada, Japan, Italy, France, Asia, Eastern Europe, Latin America and the Middle East. Customers can also shop online or at (888) BR-STYLE. For more information, please visit gapinc.com.
ABOUT L'WREN SCOTTL'Wren Scott is a luxury fashion brand built upon a philosophy of timeless style. Launched in 2006, the ready-to-wear label started with the 'Little Black Dress' collection, using the most luxurious textiles to create versatile pieces celebrating the female form. The brand soon expanded into accessories. The L'Wren Scott collections are well known for enhancing a woman's silhouette to perfection and have become red-carpet favorites for celebrities around the world. L'Wren Scott is now available in 70 domestic and international specialty stores. For more information, please visit www.LWrenScott.com.
SOURCE Banana Republic
For further information: Amanda Garrett, Banana Republic, 212.886.7449, BR@LSagency.com; Jessica Holt, LaForce + Stevens, 646.374.0826, JHolt@LSagency.com; Daniel Urrutia, PR Consulting, 212.228.8181, email@example.com