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Press release from PR Newswire

All New Maxi-Cosi Mico AP Infant Car Seat Features Dorel's Patented Air Protect Side Impact Technology

Monday, July 29, 2013

All New Maxi-Cosi Mico AP Infant Car Seat Features Dorel's Patented Air Protect Side Impact Technology

10:00 EDT Monday, July 29, 2013

The Mico AP - More to love...still less to carry

STAMFORD, Conn., July 29, 2013 /PRNewswire/ -- Parents looking for a car seat that provides style, safety and convenience can now have it all. Maxi-Cosi, a premier European brand of Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer in its categories, today announced the launch of the new Mico AP infant car seat.  The re-designed Mico AP now comes equipped with patented Air Protect® technology to provide unparalleled side impact protection. The Mico AP is also the lightest weight car seat in its class on the market.

Available in a wide assortment of color options ranging from Butter Cream to Posh Purple, the Mico AP features premium super plush and comfortable fabrics, a padded 5-point harness to keep baby secure and cozy during the ride. Additional features include an ergonomic parent handle for extra comfort while carrying. It also transfers easily from the stay-in-car base to any Maxi-Cosi, Quinny and other major brand strollers, completing the perfect solution for a style-conscious travel system that can be used from birth.

"We're incredibly proud of the new Mico AP and excited to be offering advanced safety technology in our most popular infant car seat," said Dan Pennacchio, General Manager of International Brands at Dorel Juvenile USA. "With a focus on superior safety and style, by selecting the Mico AP, parents will never have to choose between safety or comfort for them or their baby."

Rear-facing for children up to 22 pounds and up to 29 inches tall, each Mico AP comes complete with a multi-position sun canopy with a flip out visor to help protect baby's sensitive eyes from bright lights. The Mico AP also features the Cozi Dozi? infant head insert providing extra support needed by infants.

How Air Protect WorksThrough the precise release of air, Air Protect compresses and shields children from side impact intrusion and immediately reduces crash forces where the child is most vulnerable ? the head.  Air Protect does this by extending ride-down, the amount of time it takes to slow a child's movement in a crash.  By extending ride-down time, Air Protect creates a slower, softer landing.

For additional details on the full Maxi-Cosi product line and where to buy, please visit www.Maxi-Cosi.com.

About Dorel IndustriesDorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US $2.5 billion and employs 5,400 people in facilities located in twenty-four countries worldwide.

 

Image with caption: "Dorel Juvenile Logo". Image available at: http://photos.prnewswire.com/prnh/20130729/MM54182LOGO-a

Image with caption: "Maxi-Cosi Logo". Image available at: http://photos.prnewswire.com/prnh/20130729/MM54182LOGO-b

Image with caption: "Maxi-Cosi Mico AP". Image available at: http://photos.prnewswire.com/prnh/20130729/MM54182-c

 

SOURCE Dorel Juvenile

For further information: Julie Vallese, 202-302-1546, jvallese@djgusa.com; Caroline Pierce, 617-585-5778, cpierce@360publicrelations.com

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