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Press release from PR Newswire

30-Day Warning: Harley-Davidson's 110th Milwaukee Celebration Roars Near

Wednesday, July 31, 2013

30-Day Warning: Harley-Davidson's 110th Milwaukee Celebration Roars Near

21:50 EDT Wednesday, July 31, 2013

Fulfill Dreams of Personal Freedom on 2013 Harley-Davidson ® Motorcycle with Low Financing Rates Available

MILWAUKEE, July 31, 2013 /PRNewswire/ -- Consider yourself warned. Labor Day weekend, the unofficial end to the summer season and the timing of the biggest bash of the summer, Harley's 110th celebration in Milwaukee, is just 30 days away. To help riders hit the road before fall and the arrival of the 110th bash, Harley-Davidson Financial Services is offering rates as low as 2.99 percent APR*.

"While summer may feel like it's flying, riders can still visit their Harley-Davidson dealer to find their dream motorcycle and ride this season," said Dino Bernacchi, Harley-Davidson Director, Marketing Communications. "With low financing rates, riders can now put themselves on a new 2013 motorcycle in time to make our 110th Anniversary party over Labor Day weekend. It's going to be an epic weekend."

The Harley-Davidson 2013 motorcycle line-up showcases more than 30 exciting models including the Breakout with distinctive finishes and long, low swagger; H-D1 Factory Customization options on the Street Bob and 1200 Custom; 10 serialized commemorative 110th Anniversary edition models; glistening Hard Candy Custom paint options and the Iron 883 starting at $7,999 or for about $5 a day*.

For additional information on 2.99 percent APR*, visit a participating Harley-Davidson dealer.

ABOUT THE HARLEY-DAVIDSON 110th ANNIVERSARY CELEBRATIONThe Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at

ABOUT HARLEY-DAVIDSON MOTOR COMPANYHarley-Davidson Motor Company (NYSE:HOG) produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at or your local Harley-Davidson dealer.

ABOUT HARLEY-DAVIDSON FINANCIAL SERVICESHarley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson Financial Services' website at

* Financing Offer available only on new Harley-Davidson motorcycles financed through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Credit Corp. and is subject to credit approval. Not all applicants will qualify. 2.99% APR offer is available only to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan. For example, a 2013 Iron 883 with an MSRP of $7,999, 10% down payment and amount financed of $7,199.10, 60 month repayment term, and 2.99% APR results in monthly payments of $129.33. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.

SOURCE Harley-Davidson, Inc.

For further information: Mike Morgan, Harley-Davidson Motor Company, (414) 343-7123,

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