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Press release from PR Newswire

New blu eCigs Starter Pack Appeals To E-Cigarette Consumers' Desire For Superior Performance And Ultra Portability

Thursday, August 01, 2013

New blu eCigs Starter Pack Appeals To E-Cigarette Consumers' Desire For Superior Performance And Ultra Portability

07:50 EDT Thursday, August 01, 2013

New Slim Design, On-the-Go Rechargeable Starter Pack from blu eCigs Offers Unique, Low-Cost Choice for Smokers with Multiple Charging Options and Improved Battery Management, All in a Smartphone-Sized Case

CHARLOTTE, N.C., Aug. 1, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette brand widely known for superior style and quality, today introduced its new on-the-go rechargeable Starter Pack, an affordable and convenient option for e-cigarette users. Available in retail locations now, the new blu eCigs® Starter Pack offers a lower price point for e-cigarette consumers, providing a unique option between disposable singles and premium rechargeable packs. The blu eCigs Starter Pack features the convenience of car and laptop charging options, a superior battery management system to ensure long-lasting usage, and an ultra-portable design that is as tall as a pack of cigarettes and as slim as a smartphone.

The new Starter Pack from blu eCigs is the latest in e-cigarette evolution and features:

  • On-the-go recharging, flexible USB and car plug charging options for active lifestyles.
  • Two rechargeable batteries and a Smart Proprietary Battery Management System that delivers maximum battery performance for extended use.
  • Ultra-portable design that fits comfortably in a person's hand, pocket or purse, but with enough interior space to hold 1 extra battery and 3 flavor cartridges.
  • A five-pack of replaceable flavor cartridges, with choice of tobacco, menthol, or a variety pack.

Once the blu eCigs Starter Pack is fully charged, it can recharge the included batteries 2-3 times before needing to be plugged back in ? ideal for e-cigarette users on-the-move for work, summer and holiday travel, or personal day trips.

"We are committed to giving smokers alternatives that fit their lifestyles and continue to deliver products that meet the demands of the growing blu community," said Jim Raporte, president of blu eCigs. "The new Starter Pack is a continuation of this commitment, offering the quality elements we are known for, on-the-go recharging, battery performance, and flavor options, with the added convenience of a slimmer profile for easier carrying."

Already lauded by its customer base of adult smokers, blu eCigs Premium and Premium 100 rechargeable packs are similar in size to a standard pack of cigarettes.  For e-cigarette users on-the-go, the new blu eCigs Starter Pack offers a much smaller profile at a lower cost. Based on long-term use, all of blu eCigs' rechargeable packs provide significant savings compared to purchasing traditional cigarette products.

Since its inception in 2009, blu eCigs has consistently led the charge to introduce e-cigarettes as a new smoking alternative to the US market, and has done so in a pragmatic way?always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc. (NYSE: LO), solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity in the e-cigarette industry. Today, North Carolina-based blu eCigs continues to set the standard in product innovation and responsible marketing.

blu eCigs' disposable singles, the new Starter Pack, and flavor cartridges can be found in over 100,000 retailers nationwide.  Premium and Premium 100 Starter Kits, disposables, flavor cartridges, and a variety of other accessories are available online at www.blucigs.com. For more details on how blu eCigs' New Starter Pack works, check out this video.

About blu eCigs Electronic Cigarettes

blu eCigs® electronic cigarettes offer the feel of traditional cigarettes ? without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer a realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a traditional cigarette, evident by the e-cigarette's black casing and blue LED glowing tip when in use. With a lifestyle-driven design and innovative technology to enhance the experience for consumers, blu eCigs e-cigarettes allow smokers the chance to take back their freedom.  blu eCigs e-cigarettes have been featured at high-profile awards shows, professional motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu eCigs e-cigarettes come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit www.blucigs.com.

SOURCE blu eCigs

For further information: Marissa Dursin, 609-279-0050 x104, Marissa@resoundmarketing.com

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