Press release from PR Newswire
Blake Griffin And Chris Paul Join Forces Off The Court To Kick Off Foot Locker's Newest Back-To-School Commercials
Tuesday, August 06, 2013
Blake Griffin And Chris Paul Join Forces Off The Court To Kick Off Foot Locker's Newest Back-To-School Commercials15:00 EDT Tuesday, August 06, 2013
New Spot Offers Humorous Take on Griffin's Product Pitching Skills
NEW YORK, Aug. 6, 2013 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, unveiled today one of the latest in its series of national advertising spots to promote its "Approved" sneakers and gear. The commercial stars Los Angeles Clippers teammates and NBA All-Stars Blake Griffin and Chris Paul and specifically highlights the latest Foot Locker Jordan Brand offerings.
The spot features Griffin sitting at home, hawking everything from Foot Locker gear to salsa to the country of Lithuania, while his friend Paul looks on in confusion. Griffin is then seen hooked up to a machine called "The Endorser," which has transformed him into the perfect pitch man. Fortunately, Paul disconnects him from the machine and Griffin reveals his true feelings, that Foot Locker does in fact offer the freshest "Approved" gear this fall.
"Foot Locker created a fun commercial and I had a great time doing this spot with Chris," says Blake Griffin. "Regardless of whether or not you like my skills as a salesman in the spot, you'll agree that we look fresh in our Jordan Brand gear from Foot Locker."
The commercial is part of Foot Locker's highly successful "Approved" marketing platform and can be seen at youtube.com/footlocker. The spot launches during the key back-to-school selling season for Foot Locker, which offers an incredible head-to-toe assortment of shoes, shirts, socks, hats, sweatshirts, and backpacks, including Jordan Brand gear.
"We enjoyed working with Blake and Chris on our latest Foot Locker commercial. They both exude the talent and humor that is inherent in our 'Approved' campaign," says Stacy Cunningham, EVP Marketing at Foot Locker, Inc. "They are a perfect fit for our brand and will help extend our message."
The commercial was created by worldwide advertising agency BBDO.
About Foot Locker:Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at http://www.footlocker.com/approved | Twitter: @Footlocker #Approved | YouTube: www.youtube.com/footlocker | Blog: http://unlocked.footlocker.com | Facebook: www.facebook.com/footlocker
SOURCE Foot Locker, Inc.
For further information: David McKenzie, Edelman PR, firstname.lastname@example.org, 212-704-8295