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Press release from PR Newswire

Pandora Announces July 2013 Audience Metrics

Tuesday, August 06, 2013

Pandora Announces July 2013 Audience Metrics

08:30 EDT Tuesday, August 06, 2013

OAKLAND, Calif., Aug. 6, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of July 2013.

  • Listener hours for Pandora during the month of July 2013 were 1.28 billion, an increase of 14% from 1.12 billion during the same period last year.
  • Share of total U.S. radio listening for Pandora in July 2013 was 7.08%, an increase from 6.13% at the same time last year.
  • Active listeners were 71.2 million at the end of July 2013, an increase of 30% from 54.9 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.

ABOUT PANDORAPandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

SOURCE Pandora

For further information: Will Valentine, Pandora Corporate Communications and Public Relations, press@pandora.com, (510) 842-6996; Dominic Paschel, Pandora Corporate Finance and Investor Relations, investor@pandora.com, (510) 842-6960

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