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Press release from PR Newswire

Allstate Introduces 'Good Ride Grants' for Ideas Advancing Motorcycle Safety and Awareness

Thursday, August 08, 2013

Allstate Introduces 'Good Ride Grants' for Ideas Advancing Motorcycle Safety and Awareness

10:34 EDT Thursday, August 08, 2013

Five winners to receive $5,000* 'Good Ride Grants' following committee review and fan vote

NORTHBROOK, Ill., Aug. 8, 2013 /PRNewswire/ -- Allstate Insurance Company today announced the newest initiative under its Rider Protection Project portfolio ? a series of programs all focused on making the roads a safer place to ride. The Allstate Good Ride Grant contest will award a combined total of $25,000* to contest winners with the best ideas for advancing motorcycle safety and awareness. Good Ride Grants join Rider Risk Map, Once is Never Enough (O.N.E.) and other rider advocacy initiatives, all part of Allstate's commitment to protecting riders.

(Photo: http://photos.prnewswire.com/prnh/20130808/CG61207)

Now through Aug. 31, 2013, contest applicants may submit their Good Ride Grant submissions through the designated tab on Allstate Motorcycle's Facebook page (facebook.com/AllstateMotorcycle). Entries are welcome from anyone, including local governments, dealerships, rider clubs and individuals.

"Riding a motorcycle presents a feeling of freedom, adventure and camaraderie with fellow riders, but we also know the risks that come along with it," said Keith Rutman, vice president of Allstate's Powersports unit. "The Good Ride Grant program allows Allstate to continue our mission of protecting riders while also keeping an open ear to the riding community and what they feel is important."

The first 1,000 contest entries to be submitted before Aug. 31 will be reviewed and finalists will be chosen by a six-person judging committee, comprising of representatives from Allstate and a diverse collection of motorcycle industry professionals, including custom motorcycle builder Rick Fairless.

"I'm proud to partner with Allstate on an issue that has always been top of mind for me, and I think that the Good Ride Grant program is a great way to empower our riding community to help each other protect what is a lifestyle for so many of us by making it as safe as possible," said Fairless.

Joining Fairless on the judging committee is Keith Rutman, vice president of Allstate's Powersports unit; Rusty Creed, Allstate agency owner; Rod Krois, Indian Motorcycle's Marketing Director; Bryan Harley, Motorcycle USA Editor; and Don Becklin, Motorcycle Superstore / Motorcycle USA founder and Motorsport Aftermarket Group's retail group president.

In September, the judges will determine the top 15 finalists. The finalists will then be featured on the Allstate Motorcycle Facebook page, where fans can vote for their favorite ideas. The five finalists with the highest overall contest scores by Oct. 31 will each receive a $5,000* grant to help put their ideas into action.

For complete details on the Allstate Good Ride Grant contest and details on how to submit an idea, visit Facebook.com/AllstateMotorcycle and click on the Good Ride Grant tab icon.

About AllstateThe Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan "You're In Good Hands With Allstate®." As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.

*The approximate retail value of each of the five Prizes is $6,400, which includes $1,400 to help offset, but not eliminate, any tax liability associated with the acceptance of the Prize. Each Prize Winner is solely responsible for all taxes imposed on the acceptance of the Prize.

SOURCE Allstate Insurance Company

For further information: Chris Bauer, (847) 402-5600, chris.bauer@allstate.com or Ryan McShane, (704) 644-6939, rmcshane@taylorstrategy.com

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