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Press release from PR Newswire

Actor Aaron Paul And Friends Join Bushmills 'Since Way Back' Program

Tuesday, August 13, 2013

Actor Aaron Paul And Friends Join Bushmills 'Since Way Back' Program

10:55 EDT Tuesday, August 13, 2013

'Since Way Back' Celebrates Legendary Moments That Have Inspired Great Stories
"When the people of Bushmills told me I could choose friends to experience this ride with me, there was no other choice. This is my group." - Aaron Paul

NEW YORK, Aug. 13, 2013 /PRNewswire/ -- Bushmills® Irish Whiskey, one of the most classic names in spirits with hundreds of years of distilling tradition behind it, is welcoming the highly-acclaimed actor Aaron Paul to its 'Since Way Back' program and family. Aaron joins three of his closest friends on this journey, tasked with sharing personal stories and defining influences that have led Paul through his journey toward success.  A behind the scenes look at his Bushmills photo shoot can be found here.

(Photo: http://photos.prnewswire.com/prnh/20130813/NY63225 )

'Since Way Back' was created in 2009 to celebrate the close friendships and camaraderie shared between lifelong friends in New York, and has since expanded to form a global influence among age-appropriate whiskey drinkers. Inspired by the longstanding tradition of friends sharing stories together over a glass of Bushmills, the program will work with each to produce creative, inspired content, while showcasing the centuries-old narratives of the whiskey from its beginnings to its most recent addition of Bushmills Irish Honey.

Aaron, known for his role as Jesse Pinkman on the AMC drama "Breaking Bad," joins close friends Chris Paul Scardamalia, Philip Waller, and Dave Tom to develop pieces of content that will debut throughout the year. These pieces will document and celebrate their personal triumphs as a group, lending to additional ways to inspire viewers to share Bushmills responsibly among friends.

"These guys are my best friends on the planet," said Aaron. "Dave is also an actor who, in addition to living on my couch for three years, happens to be the clumsiest person on the planet; Phil, I met at a bar 10 years ago ? he's a documentary filmmaker and shark activist, splitting his time between Los Angeles and Hawaii; and Chris has always been there for me when I needed someone. I'm truly a fan of Bushmills, and to have all of these friends join me in this program, and to have Bushmills give us an outlet to share our crazy journey with fans, is an incredible moment for us. We can't wait to get started."

'Since Way Back' will serve as an additional venue to remind others to please drink responsibly. Check out www.facebook.com/BushmillsUSA for additional announcements and collaborations throughout the year.

Aaron Paul is one of Hollywood's best young talents.  With his acclaimed performance in the AMC drama "Breaking Bad," and a 2012 and 2010 Emmy Award© win for "Outstanding Supporting Actor in a Drama Series." Paul is quickly becoming a household name, recently wrapping production on the Disney/DreamWorks action film NEED FOR SPEED.  Aaron's additional credits include the Sony Picture Classics drama SMASHED, the hit film MISSION IMPOSSIBLE 3, DECODING ANNIE PARKER, the horror film LAST HOUSE ON THE LEFT and the critically acclaimed HBO drama, "Big Love."  When he's not busy acting, Paul is actively involved as an advocate for the KIND Campaign. Founded by Aaron's wife, Lauren, the KIND Campaign is a non-profit organization that seeks to raise awareness and healing to the negative and lasting effects of girl-against-girl crime and bullying.

Bushmills reminds friends to drink responsibly. Make sure to drink in moderation and get home safely: designate a driver or take a taxi.

About Bushmills Irish WhiskeyBushmills Irish Whiskey enjoys a worldwide reputation as a uniquely authentic Irish whiskey with a heritage spanning four centuries.  Bushmills is a premium Irish whiskey, produced, aged and bottled at Ireland's oldest working distillery in Bushmills Village, Co. Antrim, a community where whiskey has been shared among friends since 1608 when the area was first granted an official license to distil. Triple-distilled Bushmills Whiskey is made with the finest malted Irish barley and pure Irish water, and is the only Irish whiskey brand that offers a full range of blends (standard and deluxe) and single malts - all of which share the rich, mellow and distinct Bushmills characteristics: Bushmills; Black Bush, Bushmills 10-Year-Old Single Malt, Bushmills 16-Year-Old Single Malt and the rare Bushmills 21-Year-Old Single Malt.

About Diageo Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.  Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. 

Celebrating life, every day, everywhere.

SOURCE Diageo

For further information: Rebecca Silverstein, (212) 652-9311, rebecca@cornerstoneagency.com; or Mike DaRe, DIAGEO NA, (646) 223-2016, Mike.Dare@diageo.com

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