Press release from Business Wire
Saks Fifth Avenue OFF 5TH Renovates Store at Sawgrass Mills
Monday, August 19, 2013
Saks Fifth Avenue OFF 5TH Renovates Store at Sawgrass Mills09:58 EDT Monday, August 19, 2013
NEW YORK (Business Wire) -- Saks Fifth Avenue OFF 5TH announced today that it plans to officially unveil its newly renovated store in Sunrise, FL, on Friday, August 23 at the Colonnade Outlets at Sawgrass Mills. The approximately 40,000-sq.-ft. store will be a Saks Fifth Avenue OFF 5TH flagship and is considered to be one of the largest in the portfolio. The store is renovated in the company's innovative “luxury in a loft” store design and will have exclusive merchandise and services.
“We are thrilled to unveil one of the largest Saks Fifth Avenue OFF 5TH stores and present a luxury shopping experience to the OFF 5TH customers of Florida,” noted Robert Wallstrom, President of Saks Fifth Avenue OFF 5TH. “The company understands that Florida is an important market and this flagship will be a great addition. The renovated space will offer an expanded array of merchandise while creating a shopper-friendly environment.”
The ‘luxury in a loft' store design has been well received and set a new standard in outlet shopping. This design maximizes efficiency and flexibility, enabling easy changes in the general layout. The store will be bright, uncluttered, with no hard aisles and one consistent hard-surface floor throughout. All fixtures will be on casters, ensuring ease in movement, and all hardware will be interchangeable between fixtures.
A distinctive assortment of brands will be available at outlet prices in the renovated flagship, including women's and men's apparel, fine jewelry and children's collections. Women will find merchandise from top designer brands, including St. John, Escada, Donna Karan, Etro, Stella McCartney, Ralph Lauren and Armani, as well as contemporary options in line with the season's most sought-after trends. Jewelry options will include gold, diamond, pearl and colored pieces from Roberto Coin, John Hardy, Judith Ripka, Lagos, Stephen Webster, Stephen Dweck, Ippolita, Tara Pearls, Nava Zahavi, Michael Kors, Heather Benjami and Anzie. For men and women, OFF 5TH's premier private labels BLACK Saks Fifth Avenue and GRAY Saks Fifth Avenue, will also be available. The store will offer a selection perfect for children during the back-to-school season, including bold colors, printed denim and athleticwear.
Saks Fifth Avenue OFF 5TH will celebrate the store re-opening with a weekend of festivities and promotions including the chance for guests to register for the MORE! Program and enter to win $50 gift cards (2 per day) all weekend, receive Swag bags with their purchases (gifts ranging from nail kits to makeup totes to terry cloth beach towels) and event staff distributing Secret Reward Cards that direct guests to claim free flip-flops, visit the Snack Bar or MORE! Table for loyalty discounts. Additional animations include a photo booth, DJ, a $1000 shopping spree sweepstakes and alteration services.
About Saks Fifth Avenue OFF 5TH
Saks Fifth Avenue OFF 5TH is a world-class full-service destination for value-priced clothes and accessories for men, women, children and the home. The retailer's 69 stores combine the two great joys of shopping: the delight of finding the very best and the thrill of the deal. Highly coveted designers are displayed alongside exclusive Saks brands you won't find anywhere else, all in a luxury-in-a-loft environment that can showcase an emerging trend one day and a great deal the next. Saks Fifth Avenue OFF 5TH simply offers more style, more savings and more service than any other value retailer.
Saks Fifth Avenue OFF 5TH
Jenny Dong, 212-451-1931
Molly Ellingson, 212-320-4719
Julia Bentley, 865-981-6243
SVP Investor Relations