The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Evolution Fresh™ Cold-Pressed Juice and Evolution Harvest™ Snacks Launch Nationwide in Whole Foods Market®

<p class='bwalignc'> <i>National Availability Expands Market Share in the $1.6 Billion Super-Premium Juice Category</i> </p>

Tuesday, August 27, 2013

Evolution Fresh™ Cold-Pressed Juice and Evolution Harvest™ Snacks Launch Nationwide in Whole Foods Market®

06:00 EDT Tuesday, August 27, 2013

SEATTLE (Business Wire) -- Beginning today, consumers across the U.S. can taste Evolution Fresh's high-quality, delicious and nutritious cold-pressed juice – along with a selection from the new Evolution Harvest™ line of premium snacks – for the first time at Whole Foods Market. The brand's distribution has increased steadily since it was acquired by the Starbucks Coffee Company (NASDAQ:SBUX) in 2011, with the roll out at Whole Foods Market completing nationwide availability. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

“We've received enthusiastic customer support in every market where we've introduced Evolution Fresh juice, and have been working toward our goal of national distribution since the acquisition,” said Chris Bruzzo, senior vice president, Channel Brand Management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”

Whole Foods Market will debut 12 favorite juices and two exclusive juices – Organic Ruby Roots and Organic Sweet Burn – in addition to three Evolution Harvest snack bars. Evolution Fresh juices are cold-pressed and never heated, using high pressure processing (HPP) to deliver more of the flavors, vitamins and nutrients of raw fruits and vegetables than traditional heat pasteurized juices. Delivering on the brand's commitment to provide accessible nutrition, all green vegetable juices in the brand portfolio now include kale. Additionally, the company focuses on including organic and non-GMO ingredients whenever possible. The suggested retail price of Evolution Fresh juice ranges from $2.99 - $6.99 (15.2 fl oz).

Evolution Harvest arrives in Starbucks Fall 2013

Following an initial debut in Whole Foods Market, Starbucks will launch Evolution Harvest™ snacks, a new premium line, in all Starbucks® stores in the U.S. this Fall. The Evolution Harvest platform offers naturally delicious and nutritious bars, trail mixes, and fruit snacks made with real ingredients. By early September, Evolution Harvest™ Bars will be available in Starbucks stores in all major metro markets across the U.S. Freeze-Dried Fruit will be available at Starbucks stores at the end of the month with Evolution Harvest™ trail mixes, a tasty combination of dry roasted nuts and seeds along with sweet and tangy dried fruit, arriving in October. The launch of Evolution Harvest is part of Starbucks ongoing commitment to evolve and enhance the customer experience with innovative and wholesome products.

About Evolution Fresh, Inc.

Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) to safely deliver more of the flavors, vitamins and nutrients of raw fruits and vegetables. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores on the West and East Coast, and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit us online at: or through our social media channel

Evolution Fresh
Sanja Gould, 206-318-7100

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections