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Press release from Business Wire

New Pampers Goes Beyond Ordinary Diapers To Deliver Our Best For Your Baby

<p class='bwalignc'> <i><b>Pampers Launches Large Product Innovation Across Entire Line of Diapers and Wipes</b></i> </p>

Monday, September 16, 2013

New Pampers Goes Beyond Ordinary Diapers To Deliver Our Best For Your Baby

09:15 EDT Monday, September 16, 2013

CINCINNATI (Business Wire) -- Pampers, the world's leading diaper brand, today is celebrating the launch of major upgrades across its entire line of diapers, training pants and wipes. By interviewing over 9,000 moms about what was important for their baby, Pampers found the number one unmet need is a diaper that provides superior overnight dryness. Pampers incorporated this firsthand insight, as well as the brand's deep understanding of baby and baby's needs, to design a diaper that both mom and baby can count on for up to 12 hours of overnight protection.

Pampers Swaddlers, Pampers' softest diaper and the #1 choice of hospitals, is now available through ...

Pampers Swaddlers, Pampers' softest diaper and the #1 choice of hospitals, is now available through size 5. (Photo: Business Wire)

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers Vice President and General Manager. “In the last 18 months, we've listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Key highlights include:

  • Pampers Swaddlers, Pampers' softest diaper and the #1 choice of hospitals, is now available through size 5.
  • Pampers Baby Dry is up to three times drier than ordinary diapers1 and provides up to 12 hours of overnight protection and three layers of absorbency.
  • Pampers Cruisers are now more absorbent and offer Pampers' best fit for all the ways babies play freely.

Moms are frequently challenged with the early morning wake-up call to change a leaky diaper. Pampers recently sponsored a survey of over 1,000 moms with little ones ages 3 and under. The survey found that nearly 1 in 3 mothers of babies age 1 or younger (30%) responded that they expect a wet, leaky diaper to be the #1 reason their babies may wake up at 3 a.m. Furthermore, the leading technique mothers of babies age 3 or younger (32%) use to help their babies have an uninterrupted night of sleep is to put a dry diaper on them before bed.2

To celebrate the product launch, Pampers is joining with BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide, and mom bloggers, who moms trust for tips and advice, to share the good news. Over the next three months, Pampers will be delighting thousands of moms across the country with exciting giveaways that include the new diapers and wipes, and inspiring moms to give back Pampers' gifts to other moms in their community.

To learn more about Pampers, please visit www.pampers.com and www.Facebook.com/Pampers. To view Pampers b-roll footage, please download here: https://www.hightail.com/download/OGhmS3haYUloeWFFTmNUQw.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1

 

3x drier vs. a leading value brand. Based on size 4. Average 0.20 grams less after 3 typical wettings over 15 min.

2

These results are based on 1,001 interviews, conducted online from August 29-September 4, 2013 among a sample of mothers of children age 3 and under. All respondents live in the U.S. The survey was conducted by ONLINE CARAVAN® Parents, an omnibus service of ORC International.

Procter & Gamble Baby Care
Lauren Thaman, 513-945-4754
thaman.la@pg.com
or
Citizen Paine (for Pampers)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com

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