The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

Gillette Clear Gel Deodorant Celebrates the Start of the New NFL Season with One-of-a-Kind “Training Tracks” Music Video

<p class='bwalignc'> <i>Directed by Academy Award Winner Michel Gondry with Music Developed by Phil Mossman, the Video Features NFL Players from the Brand's “Built for Training” Series</i> </p>

Tuesday, September 17, 2013

Gillette Clear Gel Deodorant Celebrates the Start of the New NFL Season with One-of-a-Kind “Training Tracks” Music Video

10:00 EDT Tuesday, September 17, 2013

BOSTON (Business Wire) -- Celebrating the end of a grueling summer of NFL training camps and the start of the regular season, Gillette (NYSE: PG) Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of NFL players and high performance athletes training to create a one-of-a-kind musical experience. Developed in conjunction with Gillette Deodorant's “Built for Training” program, the music video features corner backs Champ Bailey and Kayvon Webster of the Denver Broncos, running backs BenJarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals and former Notre Dame offensive guard Mike Golic, Jr., training in the gym to create a distinctive musical track.

The shoot was directed by Academy Award Winner Michel Gondry, one of the world's most visionary music video directors, and features a track conceived by Phil Mossman, formally of critically acclaimed LCD Soundsystem. “Training Tracks” is the intersection of technology, sound and world-class athleticism, and provides an artistic take on what it really takes to train like a pro. The unique music experiment was produced at the legendary Ocean Way Studios in Hollywood, home to some of the most famous original music recordings of all time.

All five athletes participated in Gillette Deodorant's “Built for Training” program this summer, a six-installment web series on www.nfl.com/builtfortraining that looked at some of the toughest elements of NFL training camp through the eyes of hopeful rookies and their seasoned mentors. “Training Tracks” marks the conclusion of training camp and the web series, and the kickoff of an exciting new NFL season.

“Working with Gillette and top NFL players to create something that is so unique has been amazing,” said Michel Gondry. “It has been a great opportunity to work on a program that combines music, sports and cinematography.”

“If there is one thing I have learned over my time as a musician, it's that music can be created in nearly any environment,” said Phil Mossman. “The idea of working with some of the league's top players was exciting, and I'm thrilled to be a part of such a unique program.”

Built for training, Gillette anti-perspirant deodorant products are designed with the high-performing man in mind, so that athletes of any caliber can give everything and smell nothing. Gillette Clear Gel deodorants are available in a broad range of scents at traditional and online retail outlets throughout the U.S. To see the Built for Training series in its entirety, visit www.nfl.com/builtfortraining

About Gillette

For over 110 years, Gillette has delivered the best a man can get - making the lives of over 800 million men around the world better, and more comfortable, through grooming innovation. Demonstrating precision technology and unrivaled product performance, Gillette provides solutions for all of men's grooming needs. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. Stemming from the idea that precision both on and off the field help athletes perform at their best, Gillette has developed a rich, global sports heritage. For more information and the latest news on Gillette, visit www.gillette.com, www.Facebook.com/Gillette and follow Gillette on Twitter at @Gillette.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Gillette
Susan Oguche, 617-463-5756
oguche.so@pg.com
OR
Ketchum
Chris Smith, 212-796-9814
chris.smith@ketchum.com

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

Digital Business Solutions
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections