Press release from Business Wire
PBteen Debuts Product Collaboration with Celebrity Stylists and Designers Emily Current and Meritt Elliott
<p class='bwalignc'> <i>The capsule collection from the fashion duo launches today on PBteen.com</i> </p>
Wednesday, September 18, 2013
PBteen Debuts Product Collaboration with Celebrity Stylists and Designers Emily Current and Meritt Elliott07:48 EDT Wednesday, September 18, 2013
SAN FRANCISCO (Business Wire) -- PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced its inaugural collaboration with celebrity stylists and fashion designers Emily Current and Meritt Elliott. This exclusive, one-of-a-kind collection, debuts on PBteen.com today, September 18th. This is the first collaboration of its kind for PBteen and is Emily & Meritt's debut into the world of interiors and home furnishings.
Emily & Meritt for PBteen- The Bunny Alarm Clock (Photo: Business Wire)
The Emily & Meritt for PBteen collaboration perfectly merges fashion and interiors, youthfulness and sophistication. It brings the stylists' West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. This theme blends Emily & Meritt's love for denim with touches of silver, gold and vintage-inspired glamour. The collection's dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.
“Emily & Meritt are true style authorities,” said Sandra Stangl, President, Pottery Barn Brands. “We've had so much fun exploring a new aesthetic with them. They have inspired us to look at teen design and home furnishings with a new sense of energy. PBteen is proud of the collection results, a fantastic and sophisticated look for the brand that will surely delight our customers.”
“We've always admired Pottery Barn as a great American brand, and were thrilled to collaborate with PBteen in our first foray into home,” said stylists and designers, Emily Current and Meritt Elliott. “We loved applying our unique worldview – charming Americana – to this project, and equally appreciated PBteen's inspired process and celebration of personal style.”
The Emily & Meritt for PBteen collection features The Denim Chaise—a traditional piece of furniture upholstered in relaxed, casual denim, a nod to Emily & Meritt's affinity to the iconic American fabric. Another highlight includes The Butterfly Duvet & Sham, with a beautiful watercolor butterfly, a symbol that inspired Emily & Meritt while creating the collection. The stylists crafted decorative pieces like the novel Bunny Alarm Clock and the Needlepoint Icon Pillows to express how fun tween and teen rooms should be. The Emily & Meritt for PBteen Collection ranges from $29 to $799 and can be found today at PBteen.com/Emily&Meritt.
- The product collection, as well as Emily & Meritt interviews and style tips, are available today online at PBteen.com/Emily&Meritt.
- The collection launches today featuring a video with original score written by Victoria Noyes and Andrea Widegren and can be viewed at www.pbteen.com/Emily&MerittVideo
- The collection will be featured in all PBteen stores starting on September 20th.
- The PBteen catalog will feature the collection starting on September 24th.
- Meet Emily & Meritt and see the collection at the PBteen South Coast Plaza store on October 5th from noon – 2pm. Enjoy live music, refreshments and giveaways. 3333 Bear Street, Costa Mesa, CA 92626
ABOUT EMILY CURRENT AND MERITT ELLIOTT
Emily Current and Meritt Elliott are the celebrated Los Angeles-based duo known for their whimsical and timeless sensibility that recalls classic Americana. Working together for over a decade, they are revered for their success as designers and stylists. Drawn to one another's innate sense of style, Emily and Meritt first met in college and quickly realized the fresh and fearless aesthetic they share – an affinity for individuality, dressing without rules and mixing high and low with confidence and flair. Whether they're creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch. For more information on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com or email firstname.lastname@example.org.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at fourteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC .
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 25 stores in the Middle East.
Candice Miller, 415-616-8426
Public Relations Manager
Emily + Meritt
Ashley Ross, 424-279-8942