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Press release from Business Wire

Kaplan Test Prep Survey: While Details Are Still Scarce on the Planned 2015 SAT® Overhaul, 72% of College Admissions Officers Agree the Test Should Be Changed

<p class='bwalignc'> <b>Gatekeepers cite need for greater sensitivity to diverse backgrounds, questions about Writing section value, desire for greater alignment with high school curriculum</b> </p>

Thursday, September 19, 2013

Kaplan Test Prep Survey: While Details Are Still Scarce on the Planned 2015 SAT® Overhaul, 72% of College Admissions Officers Agree the Test Should Be Changed

08:30 EDT Thursday, September 19, 2013

NEW YORK (Business Wire) -- The SAT and ACT®, the high-stakes admissions exams taken by millions of aspiring college students each year, will both look very different in two years -- and that's welcome news to college admissions officers. According to Kaplan Test Prep's 2013 survey* of college admissions officers from 422 top schools across the country, 72% agree that “the SAT should be changed” -- which aligns with the College Board's plan to overhaul the test in 2015. Though the SAT maker hasn't provided many specifics about the planned changes, the announced intent is to better align the exam with what students learn in the classroom to achieve academic excellence. Test takers can also expect changes to the Writing section, where mastery of facts will be more prominent.

College admissions officers surveyed weren't shy about sounding off on what they thought needed to be changed about the SAT, which included:

  • Being more sensitive to perceived socioeconomic and cultural biases
  • Revamping, making optional or even eliminating the Writing section
  • Making the SAT's content more reflective of high school curriculum

While admissions officers support revising the SAT, students are more ambivalent. In a separate Kaplan survey of SAT takers in March, only 39% of students said the exam should change, while 35% opted for no change; remaining survey respondents were unsure. The last time the SAT saw a major revamp was in 2005 when the Writing Section was added, bringing the scoring scale up to 2400 from 1600.

Admissions officers are more comfortable with the current ACT, with 76% saying the ACT should not change, at least from a content perspective; the vast majority (87%) agree with the test maker's decision to change the ACT to a computer-based format in 2015.

“Aspiring college students and their parents will have much to learn and process over the next two years as both the SAT and ACT fundamentally change,” said Seppy Basili, vice president of K-12 and college admissions programs, Kaplan Test Prep. “Key things to consider: exams are rarely easier after a major change, and few teens have ever taken a computer-based test that is three hours long. We'll be tracking the changes closely and update our own curriculum accordingly to ensure students are prepared.”

Also of note: Of the 88% of colleges and universities surveyed that require either an SAT or ACT score for admission, 99% say they have no plans to drop the requirement.

Other key survey results:

  • On Grade Inflation: 60% of college admissions officers think grade inflation is a problem; of this group, 60% say Advanced Placement courses contribute to the problem. (Grades in AP courses are weighted more heavily into a student's GPA than are non-AP courses.)
  • On AP Courses: Only 10% of college admissions officers say an applicant's AP test scores are “very important,” while nearly three times as many (27%) say it's “not at all important” (37% say AP scores are “somewhat important” and 26% say they're “not very important.”)
  • On College Application Essays: A strong majority of college admissions officers (68%) say that they'd describe less than a third of applicants' personal essays as “excellent or outstanding.”
  • On Plagiarism: 10% of college admissions officers say plagiarism is a “somewhat” to “very” serious problem among applicants; 10% of admissions officers also use anti-plagiarism software to catch relevant cases among applicants.

* For the 2013 survey, 422 admissions officers from the nation's top national, liberal arts and regional colleges and universities – as compiled from U.S. News & World Report – were polled by telephone between July and August 2013. Among participating schools were four of the top ten ranked ones.

SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse this product; ACT is a registered trademark of ACT, Inc., which was not involved in the production of, and does not endorse this product.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Press:
Kaplan Test Prep
Russell Schaffer, 212-453-7538
russell.schaffer@kaplan.com
Twitter: @KapTestNews, @KaplanSATACT

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