Press release from Business Wire
Nautilus Inc. Launches All New Line Up of Schwinn® Cardio Products
<p class='bwalignc'> <b>New Machines Integrate with SchwinnConnect™ and MyFitnessPal® to Provide Tracking Capabilities</b> </p>
Monday, September 30, 2013
Nautilus Inc. Launches All New Line Up of Schwinn® Cardio Products08:00 EDT Monday, September 30, 2013
Vancouver, Wash. (Business Wire) -- September 30, 2013: Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today unveiled new designs and functionality for a new suite of Schwinn® cardio equipment. The cardio products include upright and recumbent bikes as well as ellipticals. Special features include a proprietary DualTrack™ LCD display, USB media charge console and new acoustic speakers. In addition, Nautilus has partnered with MyFitnessPal®, the leading free personal health and fitness system, so users can seamlessly sync their Schwinn® workouts and automatically update calories burned on their MyFitnessPal® account.
“Building a product that is capable of connecting with fitness communities as large as 40 million users is an exciting first for our company,” said Bruce Cazenave, CEO of Nautilus, Inc. “We are pleased to bring this innovative new cardio equipment to the market that will give consumers greater accessibility and ease-of-use in tracking their fitness goals through our brand new SchwinnConnect™ website. In addition, partnering with MyFitnessPal® will provide the benefit of tracking accurate calorie burn and diet through the day.”
These product enhancements are based on substantial consumer research and feedback. Consumers want the ability to pursue their fitness routines with the ability to multi-task.
The new line of Schwinn® products features the proprietary DualTrack™ LCD display, which allows users to use their favorite electronics, but still see their fitness activity. The enhanced goal-tracking functionality records time, distance and calories. Other features include 29 motivational workout programs, four individualized user settings and goal tracking to measure results. Users can upload their results via USB to the SchwinnConnect™ website for weekly, monthly and yearly progress tracking, which then automatically uploads to their MyFitnessPal® account.
“Schwinn® is an iconic brand with a strong history of innovation, and we are thrilled to partner with them to provide our community of users with data from workouts on their Schwinn® equipment,” said Mike Lee, co-founder of MyFitnessPal Inc. “Through the SchwinnConnect™ site, MyFitnessPal® users will be able to view their fitness progress in conjunction with their diet and be better equipped to make active and healthy decisions.”
The new Schwinn® products are now available at retail stores at prices ranging from $299 to $799.
For more information visit:
About Nautilus Inc.
Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®, Nautilus, Inc. markets innovative fitness products through Direct and Retail channels. Websites: www.nautilusinc.com, www.bowflex.com, www.treadclimber.com, www.corebody.com and www.bowflexinsider.com.
MyFitnessPal helps more than 40 million people achieve and maintain a healthier and happier lifestyle. With a database of more than 3 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com/.
Julie Mallory, 360-859-2688
The Hoffman Agency
Kali Bean, 503-580-4645
Lyndsey Besser, 415-848-7170