Press release from Business Wire
Introducing an All-New Disney Villains Beauty Collection Exclusively at Walgreens
<p class='bwalignc'> <i>Create a devilishly divine look with Disney Villains cosmetics, eyelashes, nail polish, nail art kits and hair accessories</i><br/><br/>To tweet this release, copy and paste <a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.disneyconsumerproducts.com%2FHome%2Fdisplay.jsp%3FcontentId%3Ddcp_home_pressroom_pressreleases_dcp_home_pr_us_disneyvillains100113%26forPrint%3Dfalse%26language%3Den%26preview%3Dfalse%26imageShow%3D0%26pressRoom%3DUS%26translationOf%3Dnull%26region%3D0%26ccPK%3Ddcp_home_pressroom_pre&esheet=50719657&lan=en-US&anchor=http%3A%2F%2Fbit.ly%2FVillainsBeauty&index=1&md5=0f3c6d07ffcee1f3a52085ef77a2a6d9'>http://bit.ly/VillainsBeauty</a> to your twitter handle with the<br/>#DisneyVillainsBeauty hashtag </p> <p class='bwalignc'> </p>
Tuesday, October 01, 2013
Introducing an All-New Disney Villains Beauty Collection Exclusively at Walgreens11:00 EDT Tuesday, October 01, 2013
GLENDALE, Calif. (Business Wire) -- Bring out a villainous style with captivating beauty products inspired by memorable Disney Villains characters. The new collection embodies beloved characteristics of the wickedly beautiful Disney villains: Cruella De Vil, Evil Queen, Maleficent and Ursula. From beauty look books, nail polish to nail art, hair accessories, eyelashes and cosmetic bags, this enticing Disney Villains collection is available now at Walgreens locations nationwide.
Disney Villains Beauty Collection (Photo: Business Wire)
To download images of the Disney Villains Beauty Collection, please visit: http://bit.ly/DisneyVillainsImages
Glamorous Day-to-Night Looks
Designed to create effortless looks for any time of the day, each e.l.f Cosmetics Disney Villains Look Book ($9.99) features one eyelid primer, six eye shadows, one brightening eyeliner, one liquid liner, one mascara, one lip color and one eye shadow brush. The Cruella De Vil look book embraces the wretched heiress' style with a neutral palette of eye shadow shades including Maniac, Puppy Love, Fur, Cruelty, Eccentric and Stolen. To add a touch of bold and bright shades, the Ursula look book provides a vibrant palette of colors including Coral, Sea Witch, Shell, Kiss the Girl, Triton and Bewitched. For the fairest look of all, the Evil Queen look book eye shadow shades include Huntsman, Jealousy, Majesty, Witch, Vanity and Dark Magic. Make up lovers can also cast a spell using the smoky-toned shades from the Maleficent look book including Flora, Fauna, Spell, Deep Sleep, Thorns and Raven Black.
Complete an eye makeover with the sassy Disney Villains collection of Ardell®Lashes ($7.99). Each set comes complete with three lash styles, lash adhesive and step-by-step tutorials on how to get-the-look of each uniquely seductive purveyor of evil.
Top off a sinister look by using e.l.f cosmetics Disney Villains 12-piece nail polish cube ($9.99) or Kiss Pro Nail Art Kits. The stunning 12-piece nail cube features four polish trios including Cruella De Vil: Nude, Smokin Hot, and Smoky Brown, Evil Queen: Pot of Gold, Cranberry and Thunderstorm, Maleficent: Bubble Gum Pink, Mod Mauve and Gina Girl, and Ursula: Coral Dream, Mint Cream and Sea Escape. To custom design your personal nail art manicure, Kiss Pro Nail Art ($9.99) offers jewels and decorative stickers in order to create a one-of-a-kind look.
SOHO Beauty cosmetic bags ($10.00) put a modern twist on Disney's divas. The collection includes a “weekender” bag, a round train case, a clutch and a two-piece clutch set perfect to store all your beauty essentials.
Hot Hair Accessories
Complete a villainous look by incorporating charmed ponytailers ($7.99): Cruella De Vil-themed spotted prints add fashionable flare; Maleficent-themed charms are a great look for fall; seductive reds and marvelous metallics channel the Evil Queen; and Ursula's passionate colors can glamorize any outfit.
For the Villainous Beauty in You
To celebrate the launch of the Disney Villains collection, Walgreens will host beauty make-over events in three major cities: New York on October 18, 11:00 a.m.-3:00 p.m. at 1471 Broadway New York, N.Y.; Chicago on October 22, 3:00-7:00 p.m. at 151 N. State St Chicago, Ill.; and Los Angeles on October 25, 3:00-7:00 p.m. at 1501 Vine St Los Angeles, Calif. Make-up artists and nail technicians will create fabulous looks for guests in attendance.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities:Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving.
As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,117 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers, provider practices, and in-store convenient care clinics, with more than 700 locations throughout the country.
Disney Consumer Products
Mai Lee Ua