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Press release from Business Wire

West Elm to Open New Retail Store in Birmingham

<p class='bwalignc'> <i><b>The Summit location will be the first West Elm in Alabama</b></i> </p>

Thursday, October 03, 2013

West Elm to Open New Retail Store in Birmingham

09:00 EDT Thursday, October 03, 2013

BROOKLYN, N.Y. (Business Wire) -- Home furnishings retailer West Elm announced today that it will open a new retail store in Birmingham, Alabama on Thursday, October 10, 2013 at 10am. Located in The Summit Birmingham shopping center, the almost 8,000 square foot store will open with the brand's diverse mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local handcrafted products sourced through Etsy.com including one-of-a-kind furniture, lighting, leather goods, and wall art.

To celebrate the opening, West Elm collaborated with Birmingham artist Rachel West to create an exclusive tote bag that will be given away to the first 300 shoppers with a minimum purchase of $50. Customers that purchase a West Elm Gallery Frame will receive a complimentary print of Rachel's Birmingham inspired design until supplies last.

“We are excited to open our first store in Alabama and support the local handcrafted community by featuring the work of Birmingham artisans in our store,” said Jim Brett, president of West Elm. “We recently made a two-year commitment to significantly increase the amount of handcrafted products we offer, and to roll out locally crafted assortments in all of our stores worldwide. Birmingham is in the first group of our stores to offer this assortment. ”

Similar to other West Elm locations, the Birmingham store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home. The store will open with a preview of the brand's Holiday assortment which includes décor and gifts in three diverse collections: Enchanted Forest, Snow Drift and New Heritage. At the time of the opening all dining furniture will be 15% off and select lighting pieces will be 20% off.

Additional store opening activities and events include a sweepstakes* that offers Birmingham residents a chance to win a $2,000 gift card and an invitation to the opening celebration party taking place on the evening of October 9. The opening party will be catered by local favorite, Hot & Hot Fish Club and a portion of the evening's proceeds will benefit Birmingham's Jones Valley Teaching Farm.

For up-to-date information on in-store promotions and events, Birmingham residents are encouraged to Like the West Elm Birmingham store on Facebook: http://www.facebook.com/westelmbirmingham. West Elm Birmingham is open Monday-Saturday 10am-9pm and Sunday 12pm-6pm. The store's address is 320 Summit Boulevard, Suite 200, Birmingham AL, 35243 and the phone number is 205-968-7651.

About West Elm

Mixing clean lines, natural textures and handcrafted collections from the U.S. and globally, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. The brand's complete collection of modern furniture and room décor, including modern dinnerware, wall shelves, and modern bedding is available in 54 retail stores in the United States, Canada and Australia, and around-the-clock at www.westelm.com. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Deadline to enter sweepstakes is October 6, 2013. For official rules and entry form please visit: http://www.westelm.com/contest/birmingham-sweeps/.

Contacts for West Elm:
Nicole Sutliff, 718-780-4416
nsutliff@wsgc.com
Kendall Coleman, 415-616-7926
kacoleman@wsgc.com

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