Press release from Business Wire
Office Depot Announces Sponsorship of One Direction's 1D Day
<p class='bwalignc'> <i>Retailer Invites Fans to Raise Awareness for Anti-Bullying Education During</i> </p> <p class='bwalignc'> <i>National Bullying Prevention Month and Win a Trip to Meet the Band</i> </p> <p> </p>
Friday, October 04, 2013
Office Depot Announces Sponsorship of One Direction's 1D Day14:39 EDT Friday, October 04, 2013
BOCA RATON, Fla. (Business Wire) -- This week, Office Depot (NYSE: ODP) revealed the next phase of its multi-faceted anti-bullying partnership with One Direction by announcing sponsorship of the band's seven-hour virtual live broadcast event, 1D Day, which will take place on November 23. As part of the lead up to their third studio album in three years, “Midnight Memories,” 1D Day will be a one-of-a-kind experience allowing fans to get closer to the group than ever before.
To help continue the 1D + OD mission of ensuring supporters live kind, love everyone and move together against bullying, Office Depot is offering five U.S. fans the chance to team up with their favorite band member at 1D Day. Enter the contest by purchasing any exclusive 1D + OD product at Office Depot and creating a 45-second or less video showing how they plan to use the limited-edition 1D+OD products to support One Direction's anti-bullying efforts. The contest kicked off on October 1, and entries can be submitted through October 31*.
“The response to the 1D + OD Together Against Bullying campaign has been tremendous; students, teachers, parents and fans all want to get involved,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “To give back to these supporters, we're continuing our partnership with One Direction and the Office Depot Foundation by sponsoring 1D Day. And, we're making the experience even better by offering fans the opportunity to be a part of 1D Day in person.”
Throughout the month of October, Office Depot is offering a "buy one, get one free to share” promotion on exclusive 1D + OD Together Against Bullying products, further promoting the campaign's ‘Be Nice' and ‘Live Kind' philosophy. In celebration of National Bullying Prevention Month, One Direction has challenged fans to help raise $250,000 for the Office Depot Foundation's anti-bullying education efforts.
One Direction member Harry Styles had this to say about the ongoing campaign: "We are so appreciative of how our fans have supported our anti-bullying program with Office Depot. But during anti-bullying month, we want to get even more people involved. Looking forward to seeing the videos of our biggest supporters and I want them on my team at 1D Day. Here's to team Harry!”
Which team could you help win? Look for more details this month at officedepot.com/together.
THE 1D+OD LIVE.LOVE.MOVE campaign, product line and educational program has been designed by SEW Branded, a New York brand image and marketing consultancy.
*LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 13 YEARS AND OLDER. VOID WHERE PROHIBITED. Enter Contest by: 10/31/13. TN, NJ, CT and MD residents may enter by mail without a purchase by sending a 3 x 5 postcard and video including a handwritten poster showcasing One Direction or One Direction member name instead of product. To enter and for Official Rules and prize description, visit http://1ddaycontest.votigo.com/. Sponsor: Office Depot, Inc., 6600 North Military Trail, Boca Raton, FL 33496.
About Office Depot
Office Depot provides core office supplies, the latest technology, school essentials, copy & print services, cleaning & breakroom products, and furniture to consumers, teachers and businesses of all sizes through 1,614 worldwide retail stores, global e-commerce operations, a dedicated sales force, an inside sales organization, and top-rated catalogs. The Company has annual sales of approximately $10.7 billion, employs about 38,000 associates, and serves customers in 60 countries around the world.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.
About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered by Simon Cowell on the U.K.'s “The X Factor” in 2010. The band quickly gained a following to become one of the competition's all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction's debut album, “Up All Night,” made U.S. history, as it was the first time a U.K. group's debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 29 million records worldwide. In November 2012, One Direction released their sophomore album, “Take Me Home,” which includes the No. 1 single, “Live While We're Young,” and are currently on a sold-out world tour.
Alina Hauptman, 212-941-7057
Sony Music Entertainment
Mike Navarra, 212-833-7545