Press release from Business Wire
Nautilus Inc. Launches Bowflex® SelectTech® Trainer App
<p class='bwalignc'> <b>Customized, Instructor Led Programs Make Training At Home More Effective & Motivating Than Ever</b> </p>
Wednesday, October 23, 2013
Nautilus Inc. Launches Bowflex® SelectTech® Trainer App09:00 EDT Wednesday, October 23, 2013
Vancouver, Wash. (Business Wire) -- October 23, 2013: Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, has launched a series of customizable, trainer-led workouts that are fun, motivating and tailored to all fitness levels.
The Bowflex SelectTech Trainer is a free, interactive strength and cardio-training application. The app includes Standard Workouts, Six Week Programs and Quick Workouts that provide total body training regardless of time or skill level. The interactive experience is tailored to help users meet their fitness goals, and master new moves, while music selections from their favorite playlist or album keep them motivated throughout the workout.
“Along with being a first for our company, The Bowflex SelectTech Trainer app is another example of our continuing commitment to making fitness achievable for everyone. By creating a digital experience we are providing them with tools that will help them reach their fitness goals well after the sale,” said Bruce Cazenave, CEO of Nautilus, Inc. “This app is one more way we can combine a gym quality workout with the convenience and comfort of being at home. It even works for those who don't already own a Bowflex product.”
The Bowflex SelectTech app allows users to track workouts, monitor progress and connect with an online fitness community. The free workouts, including Crazy Core, Integrated Fitness and workouts targeted for specific muscle groups, are all custom-designed for use with the Bowflex SelectTech Dumbbells, but can also be used with any free weight system.
The top selling Bowflex SelectTech Dumbbells are available in two models. The Bowflex SelectTech 552 Adjustable Dumbbells range from 5 to 52.5 pounds, and Bowflex SelectTech 1090 Adjustable Dumbbells range from 10 to 90 pounds. Both models combine more than a dozen sets of separate free weights into a revolutionary, space saving design.
The app is free to download from the iTunes® App Store and includes additional purchase features for advanced workouts. The Bowflex SelectTech app is compatible with iPhone®, iPad® and iPod Touch®.
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About Nautilus Inc. Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®, Nautilus, Inc. markets innovative fitness products through Direct and Retail channels. Websites: www.nautilusinc.com, www.bowflex.com, www.treadclimber.com, www.corebody.com and www.bowflexinsider.com.
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