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Press release from Business Wire

PBTEEN TO OPEN FIRST STORE ON LONG ISLAND

<p class='bwalignc'> <i>The Walt Whitman Location will be the First Combined Pottery Barn, Pottery Barn Kids and PBteen Store in the World</i> </p>

Wednesday, October 30, 2013

PBTEEN TO OPEN FIRST STORE ON LONG ISLAND

06:00 EDT Wednesday, October 30, 2013

SAN FRANCISCO (Business Wire) -- PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced the opening of its first store on Long Island on Thursday, November 7th at 10:00 AM at Walt Whitman Shops in Huntington, NY. The PBteen store joins its sister brands Pottery Barn and Pottery Barn Kids, in the first ever combined location, with convenient, pass-through access to all three stores. This will be the sixteenth PBteen location in the United States. To celebrate the PBteen opening, the first 200 customers to visit the store on opening day will receive a free gift and chance to win one of four PBteen gift cards valued at $250. Customers are also invited to enjoy the PBteen Wii U Game Lounge, where teens and their parents can play an advance copy of the Super Mario 3D World game exclusively for the Wii U console, starting on opening day through November 14th.

PBteen Holiday 2013 Fur Collection (Photo: Business Wire)

PBteen Holiday 2013 Fur Collection (Photo: Business Wire)

The PBteen store will open with the new holiday 2013 collection, just in time to get a start on holiday shopping. The store will feature PBteen's new holiday gift assortment, including tech gadgets for guys and girls, fur-inspired bedding, lounge seating and travel gear, and jewelry and beauty storage accessories. The store will also showcase limited edition items from the brand's collaborations with Burton Snowboards, the world's leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).

Customers can create their ultimate room with the latest Burton Snowboards-inspired collection, which includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection brings authentic rider style to any room and features patterns and prints inspired from Burton's popular apparel line, including quilts made from vintage tee prints. The collection also includes wall murals with action shots of Burton team riders, Hannah Teter, Jeremy Jones and Mikey Rencz.

The Emily & Meritt for PBteen collaboration will be prominently displayed and perfectly merges fashion and interiors, youthfulness and sophistication. It brings the celebrity stylists' West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. The collection blends Emily & Meritt's love for denim with touches of silver, gold and vintage-inspired glamour. The collaboration's dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.

The new PBteen store will be anchored around the PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room at no charge. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

“We are excited to introduce PBteen at Walt Whitman Shops and complete our family of Pottery Barn brands on Long Island,” said Sandra Stangl, President, Pottery Barn Brands. “This will be our first combined Pottery Barn, Pottery Barn Kids and PBteen location in the world, giving customers the opportunity to find quality home furnishings, for all ages, in one convenient location. We are thrilled to bring this unique shopping experience to our loyal customers just in time for holiday shopping.”

Pottery Barn Kids is introducing Design Studio, a resource for parents and parents-to-be looking for advice and inspiration to create their dream nursery, kid's bedroom, play and study spaces. Offering complimentary, expert advice on everything from room design to party planning tips, customers can consult with Design Specialists in-store or make an in-home appointment. The new location will also feature in-store monogramming services.

Store Location:
Pottery Barn, Pottery Barn Kids and PBteen
Walt Whitman Shops
160 Walt Whitman Road
Huntington, NY 11746-4130

Store Hours:Monday - Saturday 10:00 AM – 9:30 PM, Sunday 11:00 AM – 7:00 PM

Grand Opening Details:

Thursday, November 7, 2013

  • PBteen: The first 200 customers to visit the PBteen store on opening day will receive a free PBteen back sack, plus four lucky winners will find a surprise PBteen gift card for $250 inside their bag.
  • PBteen: The Wii U Game Lounge inside PBteen is open for teens to play an advance copy of Super Mario 3D World for Wii U, November 7th – November 14th from 3:30pm to close.
  • Pottery Barn Kids: Appearance from Clancy the bear and mini-plush Clancy giveaway, while supplies last.
  • Pottery Barn: Gift with purchase through Sunday, November 10th. No minimum purchase required.

Friday, November 8, 2013

  • Pottery Barn Kids: Complimentary face painting from 2:00 PM -4:00 PM.

Saturday, November 9, 2013

  • PBteen: Live DJ spinning from 10:00 AM -8:00 PM.
  • Pottery Barn Kids: Balloon giveaway starting at 10am, while supplies last.

Sunday, November 10, 2013

  • Pottery Barn: Design Your Living Room décor class + 10% off featured merchandise, starting at 10 AM.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at sixteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children's home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces including the nursery, bedroom and playroom. Pottery Barn Kids operates 86 retail stores in the United States, Canada and Australia. Pottery Barn Kids is headquartered in San Francisco, California.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has 196 retail stores in the United States, Canada and Australia and through an unaffiliated franchisee the Middle East, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC .

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 25 stores in the Middle East.

PBteen
Candice Miller, 415-616-8426
Public Relations Manager
cmiller2@wsgc.com

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