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Press release from Business Wire

Prilosec OTC® Empowers U.S. Hispanics to Enjoy This Holiday Season with Less Worry of Frequent Heartburn

<p class='bwalignc'> <i>Medical and Food Experts Provide Insights on How to Minimize Frequent Heartburn</i> </p>

Monday, November 04, 2013

Prilosec OTC® Empowers U.S. Hispanics to Enjoy This Holiday Season with Less Worry of Frequent Heartburn

09:14 EST Monday, November 04, 2013

CINCINNATI (Business Wire) -- Prilosec OTC celebrates the holiday season with helpful, bilingual education about how to help minimize frequent heartburn, a common health issue in U.S. Hispanic households. Celebrity chef and nutritionist, Chef LaLa, and medical expert, Dr. Jorge Rodriguez, will share health and nutrition tips to help families reduce the chances of heartburn, leaving more time for celebrating the customs, traditions, people and flavors of Latin cuisine. Consumers can request free samples and get information at PrilosecOTCes.com.

An internationally known chef and nutritionist, Chef LaLa is well known for spotlighting healthy lifestyle tips. Having seen family and friends suffer from frequent heartburn, she is now working with Prilosec OTC to develop recipe tips that can help minimize the chances of heartburn without compromising flavor.

“With so many fiestas throughout the holiday season, it is easy to enchilarte (over do the chile) which can exacerbate the symptoms of frequent heartburn,” said Chef LaLa. “Taking simple steps like reducing acidity and spices in foods and taking Prilosec OTC as directed can help stop the acid that causes heartburn before it starts.”*

A well-respected health advocate within the Latino community and board-certified internist and GI specialist, Dr. Jorge Rodriguez is no stranger to treating frequent heartburn. For over a decade, Dr. Jorge has been treating patients who have suffered with heartburn and have done nothing about managing the symptoms. He has partnered with Prilosec OTC to educate the community about frequent heartburn, why it's commonly misunderstood, and how one pill of Prilosec OTC taken in the morning before breakfast can provide 24-hour relief.*

“I often recommend Prilosec OTC to my patients who suffer from frequent heartburn, which is heartburn occurring 2 or more times a week,” said Dr. Jorge. “Treating frequent heartburn with a 14 day regimen of Prilosec OTC is better than dealing with multiple episodes of heartburn. I'm proud to partner with Prilosec OTC to make the members of our community better aware of how to treat their symptoms and allow them to do the activities they enjoy.”

“The Latino culture is filled with colorful, flavorful traditions and we want families to continue celebrating their heritage without worrying about the discomfort of frequent heartburn,” said Chris Vuturo, spokesperson for Prilosec OTC. “We're excited to partner with Chef LaLa and Dr. Jorge to help Latino families begin taking action when it comes to heartburn relief. By taking one Prilosec OTC pill each morning as directed,* sufferers can manage their frequent heartburn and enjoy more time with family.”

To request a free sample and to learn about ways you can treat your frequent heartburn visit PrilosecOTCes.com.

About PRILOSEC OTC

PRILOSEC OTC® is the #1 Doctor recommended†, #1 Pharmacist recommended‡, and #1 Selling** OTC frequent heartburn medicine for 8 straight years. Prilosec OTC can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach, when used as directed for 14 days in the treatment of frequent heartburn. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

*It's possible while taking Prilosec OTC. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often then every 4 months unless directed by a doctor. May take 1-4 days to reach full effect, although some people get full relief of symptoms in 24 hours. Not for immediate relief.

† Symphony Health Solutions, Provoice™ Survey , Jan 2005- Mar 2013

‡ Pharmacy Times Survey, Acid Reducer/Heartburn Categories 2006-2013

** P&G calculation based on Nielsen Scan Track FD+, 2004-2013

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

MSL Group
Jennifer Reza, 310-461-0383
jennifer.reza@mslgroup.com
or
Evelyn Barrios, 310-461-0383
evelyn.barrios@mslgroup.com

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