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Press release from Business Wire

Metamucil And Tony Danza Team Up To Do More

<p class='bwalignc'> <i>New contest seeks to find a health or wellness charity to receive $100,000 donation</i> </p>

Tuesday, November 05, 2013

Metamucil And Tony Danza Team Up To Do More

09:00 EST Tuesday, November 05, 2013

CINCINNATI (Business Wire) -- A local health and wellness charity can be the invisible backbone of a community – there to help advocate and better the wellbeing of the people within its area. Metamucil has set out to recognize local charities and provide an opportunity for deserving organizations to “do more.” On October 4, 2013, “The Dr. Oz Show” announced the “Do More Than You Think” contest in which Metamucil is giving consumers the chance to nominate their favorite health and wellness charity to receive a $100,000 donation. The consumer whose entry wins will also receive a trip to New York City to attend a taping of “The Dr. Oz Show.”

To help get the word out, Metamucil has partnered with long-time Metamucil user and iconic television, stage, and screen actor, Tony Danza. A health enthusiast and philanthropist, Danza knows the value of doing more for health and community, which is why he's excited to be a part of this program and to help in choosing the top 10 finalists.

“Metamucil is a huge part of my health regimen and has been for more than 20 years,” said Danza. “I'm thrilled to work with Metamucil and give people everywhere the opportunity to recognize all that their local charities do in helping better the health and wellness of the community.”

For more than 80 years, Metamucil has been helping people better their health. Metamucil contains psyllium fiber, which is proven to help lower total and bad LDL cholesterol to promote heart health. Diets low in saturated fat and cholesterol that include seven grams of soluble fiber per day from psyllium husk may reduce the risk of heart disease by lowering cholesterol. One adult dose of Metamucil has at least 2.1 grams of this soluble fiber. Metamucil can also help maintain healthy blood sugar levels as part of a healthy diet.* Metamucil has a low glycemic index, a measure of the effect of dietary carbohydrates on blood sugar levels. Use as directed.

To learn more about Metamucil and to enter the Do More Than You Think contest, visit DoMoreThanYouThink.com. Consumers can visit the site and submit a brief entry detailing why their health and wellness charity deserves the donation. The entry period ends December 16, 2013.

How to Enter the Contest

NO PURCHASE NECESSARY. $100,000 donation will be made in the Grand Prize Winner's name to the eligible health or wellness charity specified in the Winner's essay. Open to resident of the 50 US/DC, 18 or older as of the last day of the month prior to the date of entry. Void where prohibited. Entry begins 3:00 PM (ET) on 10/1/13; end 11:59:59 PM (ET) on 12/16/13. For details including voting period, see Official Rules (by which all entrants are bound) at www.DoMoreThanYouThink.com

About Metamucil

Created and introduced for the first time in 1934 by G.D. Searle & Co., Metamucil powder was acquired by Procter & Gamble in 1985. Made with 100% natural psyllium fiber, Metamucil flavors (Orange, Pink Lemonade and Berry) fit any lifestyle when you are looking to increase your fiber intake. Metamucil is the number one doctor and pharmacist1 recommended fiber brand. For more information, visit http://www.metamucil.com.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Reference:

1 Based on Pharmacy Times 2013 survey (fiber supplements, laxatives – bulk/fiber categories)

Consult your doctor if you are currently using medication to control your blood sugar levels.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

P&G Media Contacts:
Procter & Gamble, Global Digestive Wellness
Scott Popham, 513-622-0219
popham.sw@pg.com
or
MSLGROUP
Stephanie Sobala, 646-500-7854
stephanie.sobala@mslgroup.com

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