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Press release from Business Wire

Iconic American Breakfast Staple, Cream of Wheat, Celebrates 120 Years of Sweet and Savory Success

<p class='bwalignc'> <i><b>To Celebrate Anniversary, the Cream of Wheat Family Launches Three New Products</b></i> </p>

Wednesday, November 06, 2013

Iconic American Breakfast Staple, Cream of Wheat, Celebrates 120 Years of Sweet and Savory Success

09:00 EST Wednesday, November 06, 2013

PARSIPPANY, N.J. (Business Wire) -- In celebration of its 120th anniversary, hot cereal favorite Cream of Wheat announces the launch of Cream of Wheat Maple Brown Sugar Stovetop, Cream of Wheat Instant Bananas & Cream and Cream of Rice Instant hot cereals. Since making its debut at the 1893 Chicago World's Fair, Cream of Wheat has become America's No. 1 hot wheat cereal, continually expanding its family of product offerings to meet consumer demand and flavor trends. The three new additions further demonstrate the brand's leadership as a hot breakfast cereal and as a staple on pantry shelves.

A Historic Look at an American Classic

Just four short years after debuting at the 1893 Chicago World's Fair, the demand for Cream of Wheat exceeded production capacity, driving the business to a larger factory in Minneapolis where the company was renamed The Cream of Wheat Co. The brand continued to grow in popularity and demand, and in 1967, with the introduction of the first countertop microwave oven, Cream of Wheat instant varieties became possible. The brand changed hands several times throughout the years before B&G Foods purchased Cream of Wheat in 2007. Thanks to innovative research and development, and a reinvigorated spirit, new product and flavor offerings have hit the market on a continuing basis, including Cream of Wheat Cinnabon® and Cream of Wheat Chocolate hot cereals.

“One hundred and twenty years is a momentous milestone for any brand, and Cream of Wheat can attribute its staying power to fulfilling the consumer need for eating a wholesome and delicious breakfast or snack year after year,” said David L. Wenner, President and Chief Executive Officer of B&G Foods. “As we look to grow the brand, we always strive to preserve the tradition of Cream of Wheat as an indispensable pantry item while offering fans new ways to enjoy the product.”

Expanding Product Flavors and Offerings

The Cream of Wheat brand's best-selling instant hot cereal flavor, Maple Brown Sugar, is now available as the brand's first flavored hot cereal in the stovetop category featuring maple and brown sugar flavors to melt away cold mornings. It is an excellent source of iron, calcium and vitamin D and is ready in just 2 ½ minutes.

The newest addition to the Cream of Wheat family, Instant Bananas & Cream, combines the wholesome flavor of sun-ripened bananas with the warmth and goodness of Cream of Wheat. Cream of Wheat Instant Bananas & Cream is naturally flavored, an excellent source of Vitamin D, calcium, and iron and provides six essential vitamins. Enjoyed alone or with sweet or savory mix-in such as raisins, nuts or peanut butter, the hearty dish is an even better way to start or end your day. Adding to its instant cereal assortment, the Cream of Rice family of products has introduced an instant gluten-free offering.

Cream of Wheat Maple Brown Sugar Stovetop is available at major grocers throughout the United States for a suggested retail price of $4.19 for select 28oz boxes. Cream of Rice hot cereal products are proud sponsors of the Celiac Disease Foundation and are available at major grocers throughout the United States for a suggested retail price of $2.49 for Cream of Rice Stovetop and $4.19 for Cream of Rice Instant. Cream of Wheat Bananas & Cream flavored instant hot cereal is available at major grocers throughout the United States for a suggested retail price of $4.19. For more information, please visit www.creamofwheat.com and www.facebook.com/CreamofWheat.

About Cream of Wheat

Introduced in 1893, Cream of Wheat is among the leading brands, and one of the most trusted and widely recognized brands, of hot cereals sold in the United States. Cream of Wheat is available in Original 10-minute, 2 ½ minute and one-minute stovetop versions, and also in instant packets of Original and other flavors, including Cinnabon® and Maple Brown Sugar. A whole grain version of Original 2 ½ minute Cream of Wheat was introduced by B&G Foods in 2008. In 2009, B&G Foods introduced a “Healthy Grain” version of instant Cream of Wheat, which provides consumers with an excellent source of fiber and a good source of protein. During 2010, pursuant to a licensing agreement, B&G Foods introduced Cream of Wheat Cinnabon®. Cream of Wheat and Cream of Rice, a rice-based hot cereal, are distributed nationally and in various retail and food service channels.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'centB&GB&MBaker's JoyBrer RabbitCream of RiceCream of WheatDevonsheerDon PepinoEmeril'sGrandma's MolassesJJ FlatsJoan of ArcLas PalmasMaple Grove FarmsMollyMcButterMrs. DashNew York StyleOld LondonOriginal TingsOrtegaPirate's BootyPolanerRed DevilRegina, Rickland Orchards, Sa-sónSclafaniSmart PuffsSugar TwinTrappey'sTrueNorthUnderwoodVermont Maid and Wright's. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Cinnabon® is a trademark of Cinnabon, Inc. used under license by B&G Foods.

Cream of Wheat:
B&G Foods, Inc.
Mari Mariluoto, 973-630-6480
or
Media Relations:
Allison+Partners
Anna Brown, 646-428-0609

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