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Press release from Business Wire

GE's Expanded Fridge Pharmaceutical Filter Lineup Delivers Freshest Water in the Land

<ul> <li class='bwlistitemmargb'> <i>The water of more than 46 million Americans tested positive for trace amounts of pharmaceuticals</i> </li> <li class='bwlistitemmargb'> <i>GE's most popular refrigerator water filter has been redesigned to now remove trace amounts of five key pharmaceuticals</i><sup><i>.*</i></sup> </li> </ul>

Thursday, November 07, 2013

GE's Expanded Fridge Pharmaceutical Filter Lineup Delivers Freshest Water in the Land

11:18 EST Thursday, November 07, 2013

LOUISVILLE, Ky. (Business Wire) -- (NYSE:GE) — GE's most popular refrigerator water filter, MWF, now removes trace amounts of five pharmaceuticals including the active ingredients in antidepressants and birth control pills from drinking water and ice.* Almost two in 10 Americans' drinking water tested positive for pharmaceuticals according to an Associated Press Survey.1. That's a glass-half-empty statistic for a lot of people.

GE's new MWF water filter has been tested by a third party to remove over 94 percent of five trace p ...

GE's new MWF water filter has been tested by a third party to remove over 94 percent of five trace pharmaceuticals from water and ice.* (Photo: GE)

Currently, the Environmental Protection Agency doesn't regulate the presence of prescription and nonprescription drugs in the water supply. The long-term effects of regular, small doses of medicines that treat everything from infections to depression have not been researched. In March 2009, a Gallup poll found that Americans rank water pollution as their number one environmental concern.2.

“Consumers are more worried about their water than ever before, and at GE, we are making meaningful water filtration improvements that bring peace of mind,” said John Nichols, marketing manager for water filtration products at GE Appliances. The latest technology found on the MWF water filter means consumers with both new and older GE refrigerators can change their filters for the most up-to-date filtering technology. GE is the first and only appliance manufacturer in the U.S. to offer refrigerator filters that remove trace amounts of five key pharmaceuticals in ice and water.

The advanced GE MWF filter is National Sanitation Foundation (NSF) Certified and removes 15 contaminants, such as lead, cysts and mercury. In addition, it has also been tested by a third party to remove over 94 percent of five trace pharmaceuticals including:**

  1. Ibuprofen: used for pain relief, fever reduction and to reduce swelling
  2. Atenolol: treats high blood pressure
  3. Fluoxetine: prescribed for depression, obsessive-compulsive disorder and bulimia
  4. Progesterone: can be found in birth control pills or used as a fertility treatment
  5. Trimethoprim: an antibiotic that treats urinary tract infections

The MWF filter is now available for use in GE side-by-side and French door refrigerators, and has an estimated retail price of $49.99.*** GE's RPWF filter was the first model to remove pharmaceuticals and fits certain bottom-freezer refrigerator models. The GE RPWF filter has a MSRP of $54.99.***

About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

1. Donn, Jeff, Martha Mendoza, and Justin Pritchard. Pharmawater I: Pharmaceuticals found in drinking water, affecting wildlife and maybe humans. Accessed on Aug. 30, 2013. http://hosted.ap.org/specials/interactives/pharmawater_site/day1_01.html

2. EWG Finds Hundreds of Pollutants in Nation's Tap Water. December 12, 2009. Ewg.org. Accessed on August 30, 2013. http://www.ewg.org/tap-water/pressrelease.php

* Reduces five trace pharmaceuticals: Ibuprofen, Atenolol, Fluoxetine, Progesterone and Trimethoprim. The contaminants or other substances removed or reduced by this water filter are not necessarily in all users' water.

** Pharmaceutical filtration has not been certified by the state of California or NSF.

*** Manufacturers set their own retail price.

GE Appliances
Julie Wood, PR Manager, 502-452-5914
julie_wood@ge.com

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