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Press release from Business Wire

SendtoNews and Postmedia Network Team up to Deliver Sports Highlights

<p class='bwalignc'> <i>Postmedia representing SendtoNews exclusively in Canada</i> </p>

Tuesday, November 12, 2013

SendtoNews and Postmedia Network Team up to Deliver Sports Highlights

10:00 EST Tuesday, November 12, 2013

TORONTO & VANCOUVER, British Columbia (Business Wire) -- Digital sports video agency SendtoNews and Postmedia Network, Canada's largest publisher by circulation of paid English-language daily newspapers, are pleased to announce that SendtoNews will deliver premium sports highlights on Postmedia's newspaper websites* across the country. In addition, Postmedia will become the exclusive sales representative for SendtoNews advertising and brand sponsorship programs in Canada.

“This agreement provides SendtoNews with national sales representation and gives our premium content distribution on Postmedia's outstanding digital network,” said SendtoNews' CEO Greg Bobolo.

SendtoNews premium sports service features a vast array of web-ready, premium-quality video content from NFL, NASCAR, Hockey, Winter Sports, Baseball, Cycling, Tennis, Soccer, Golf, X Games upcoming, FIFA World Cup and SOCHI 2014 delivered 24/7. This includes:

  • Pre- and post-game sports coverage, game highlights, interviews, top plays, news and much more.
  • NFL highlights of the best game action for all preseason, regular season and post-season games including the Super Bowl and Pro Bowl as well as the upcoming NFL game between the Buffalo Bills and Atlanta Falcons in Toronto Sunday, December 1, 2013.

“Representing SendtoNews is a great addition to our already broad portfolio further extending our advertising reach,” said Brandon Grosvenor, Senior Vice President, Sales, Postmedia Network. “The ability to engage our audience of 6.9 million monthly unique visitors across our company** with SendtoNews' premium sports footage is a wonderful complement to our sports sections.”

Advertisers can choose from a number of creative ad offerings including pre-roll ads, in-video brand overlays, top bar brand visibility, virtual scoreboards and in-stream advertising to target fans by market or sports preference.

*Postmedia newspaper websites featuring SendtoNews sports highlights include nationalpost.com, theprovince.com (Vancouver), vancouversun.com, calgaryherald.com, edmontonjournal.com, leaderpost.com (Regina), thestarphoenix.com (Saskatoon), windsorstar.com, ottawacitizen.com, montrealgazette.com and canada.com.

**Source: comScore Canada April/May/June 2013 – 3 month average.

About Postmedia Network
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

About SendtoNews
Digital sports news agency SendtoNews represents over 75 professional sports leagues on 4 continents including NFL, NASCAR, English Premier League, Formula 1, PGA Tour, LPGA, AHL, Kentucky Derby, Wimbledon, Tour de France, FIS Alpine Skiing, X Games and other premier sports properties.

SendtoNews distributes its exclusive premium sports video highlights (short form video) to newspaper.com's and digital publishers across North America. SendtoNews has been reshaping the short form digital sports video landscape to provide its exclusive sports content to publishers pushing a much deeper integration.

Headquartered with studios in Victoria, affiliate offices in Vancouver, Toronto, San Francisco, New York and London, SendtoNews is a trusted source of broadcast-quality and digital sports highlights for newsrooms across North America and abroad via its News Partnership Network™ which is currently capable of serving a combined 100+ million broadcast and digital viewing impressions. Visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.

Postmedia Network
Georgia Sourtzis, 416-386-2892
Manager, Communications
gsourtzis@postmedia.com
or
SendtoNews
David Davies
VP, Communications
Mobile: 250-744-7415
Toll Free: 855-590-1991
david.davies@sendtonews.com

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