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Press release from Business Wire

Head & Shoulders® Partners with the Veterans of Foreign Wars Mane Event to Support ‘Mane Man' Troy Polamalu's First Haircut in 11 Years

<p class='bwalignc'> <i>Polamalu Received Ceremonial Haircut on Veteran's Day to Raise Funds and Awareness for the Organization</i> </p>

Tuesday, November 12, 2013

Head & Shoulders® Partners with the Veterans of Foreign Wars Mane Event to Support ‘Mane Man' Troy Polamalu's First Haircut in 11 Years

09:00 EST Tuesday, November 12, 2013

CINCINNATI (Business Wire) -- During the past five football seasons, Head & Shoulders, the Official Shampoo of the National Football League (NFL), has gone to great lengths to celebrate "Mane Man" Troy Polamalu's legendary locks, from insuring his hair for $1 million to immortalizing it in wax. After growing his infamous mane for over 11 years and using Head & Shoulders along the way, Polamalu participated in a ceremonial haircut yesterday during The “VFW Mane Event” at Heinz Field in Pittsburgh to bring awareness to VFW programs and services that work to alleviate veterans' struggles.

Troy Polamalu receiving a ceremonial haircut during the VFW Mane Event at Heinz Field. (Photo: Busin ...

Troy Polamalu receiving a ceremonial haircut during the VFW Mane Event at Heinz Field. (Photo: Business Wire)

“This ceremonial haircut is nothing compared to what our veterans have done for our country,” said Polamalu. “I'm happy to part with a lock of hair in support of the VFW, and thankful that Head & Shoulders is supporting the event as well. They've kept my hair strong and healthy for a long time!”

Prior to the cut, Troy's hair was prepped with Head & Shoulders For Men to ensure his iconic strands were “Troy Tested and Approved” and ready for the cut. Veterans then cut a lock of his hair, which the VFW plans to auction at a later date to benefit the organization.

“Thank you to Troy and Head & Shoulders for supporting the VFW, and the men and women who've served our country. Your support will ensure that veterans and their families have access to the benefits and resources that they deserve,” said John Hamilton, VFW Adjutant General. “The hundreds of thousands of dollars raised for the VFW Mane Event will directly support our programs and we encourage citizens to continue supporting veterans, even after Veterans Day.”

“We are proud to be partnering with Troy as he celebrates his fifth season as a Head & Shoulders ‘Mane Man,'” said Tom Duncan, North America Brand Manager of Head & Shoulders at Procter & Gamble. “This season, we're excited to partner with both the VFW and Troy to support the men and women of our armed forces. After working with Troy and his iconic hair for the past five years, we are thrilled to support his first haircut in over 11 years!”

Furthermore, this season, fans can see if Troy is able to withstand any torture test imaginable by visiting www.TroyTested.com. In addition, fans can get ready for the Steelers' upcoming games by visiting the Head & Shoulders YouTube channel to view a Game-Day Challenge where Troy's hair tackles new challenges every week that are synonymous with the city of the Steelers' upcoming opponent.

With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of the National Football League. To learn more about the Head & Shoulders For Men line-up, which includes five formulations – Head & Shoulders with Old Spice, Active Sport, Deep Clean, Hair Endurance and Refresh – visit the Head & Shoulders for Men Facebook page and follow us on Twitter at @HSforMen.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the VFW

The Veterans of Foreign Wars of the U.S. is a nonprofit veterans' service organization composed of combat veterans and eligible military service members from the active, Guard and Reserve forces. Founded in 1899 and chartered by Congress in 1936, the VFW is the nation's largest organization of war veterans and its oldest major veterans' organization. With nearly 2 million VFW and Auxiliary members located in more than 7,000 Posts worldwide, "NO ONE DOES MORE FOR VETERANS." The VFW and its Auxiliaries are dedicated to veterans' service, legislative advocacy, and military and community service programs worldwide. For more information or to join, visit www.vfw.org.

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://smp.newshq.businesswire.com/pages/head-shoulders-partners-veterans-foreign-wars-mane-event-support-mane-man-troy-polamalus-first

Marina Maher Communications LLC
Caitlin Feroleto, 212-485-1676
cferoleto@mahercomm.com

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