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Press release from Business Wire

BREAKSTONE'S Unveils First-Ever Nationally Distributed Greek Style Sour Cream

Thursday, November 14, 2013

BREAKSTONE'S Unveils First-Ever Nationally Distributed Greek Style Sour Cream

08:09 EST Thursday, November 14, 2013

NORTHFIELD, Ill. (Business Wire) -- Known for the finest dairy products made with fresh, wholesome ingredients, BREAKSTONE'S continues to innovate by offering the first-ever national brand of Greek Style Sour Cream. BREAKSTONE'S new Greek Style Sour Cream features the smooth, creamy texture and deliciously rich taste of traditional BREAKSTONE'S Sour Cream blended with authentic Greek strained yogurt. This Greek-style product provides consumers with a better-for-you option featuring 50% less fat, 40% less cholesterol, and twice the calcium and protein of regular sour cream (each 2 Tbsp. serving has 4% of the daily value for calcium and 2 grams of protein).

BREAKSTONE'S continues to innovate by offering the first-ever brand of Greek Style Sour Cream, which ...

BREAKSTONE'S continues to innovate by offering the first-ever brand of Greek Style Sour Cream, which is blended with authentic Greek yogurt. (Photo: Business Wire)

“We are always looking to develop new foods that meet a variety of consumers' needs and nowadays consumers are seeking better-for-you alternatives,” said Shannon Lester, BREAKSTONE'S brand manager. “Some consumers are already substituting Greek yogurt for sour cream, but sacrificing the creamy texture and delicious taste of traditional sour cream. However, with BREAKSTONE'S new Greek Style Sour Cream consumers can enjoy both.”

Greek-style products are stocking today's grocery store shelves, as shoppers continue to gravitate toward products with improved nutrition and simpler ingredient lines. In 2012, Greek yogurt saw more than a 50% growth in retail sales – and the numbers continue to climb1. Now, with BREAKSTONE'S Greek Style Sour Cream, consumers can introduce the perfect balance of flavor and nutrition into their favorite recipes and specialty dishes.

Currently available in the dairy aisle of retailers across the country, the new BREAKSTONE'S Greek Style Sour Cream is available in a 16oz container for a suggested retail price of $2.99. The innovative offering joins the other BREAKSTONE'S Sour Cream varieties including all natural, fat free and reduced fat ranging in sizes from 8oz to 48oz.

BREAKSTONE'S Greek Style Sour Cream can be substituted for traditional sour cream when making dips, side dishes, entrees and desserts. Like all of BREAKSTONE'S products, it can be used for cooking as it doesn't curdle when heated. For recipe ideas, visit the brand's Facebook page at www.facebook.com/breakstones.

ABOUT BREAKSTONE'S

Since the Breakstone brothers started their dairy business in 1882, BREAKSTONE'S has only used the highest quality, freshest, wholesome dairy products and the brand continues this heritage today. Check out more delicious recipes, entertaining tips and updates from the brand on Facebook, www.facebook.com/breakstones.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ:KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraft.com and www.facebook.com/kraft.

1 Packaged Facts: http://www.packagedfacts.com/about/release.asp?id=3164

Taylor
Jacqueline Muglia, 212-714-5795
jmuglia@taylorstrategy.com
or
Kraft Foods
Mary Anne McAndrew, 847-646-4538
news@kraftfoods.com

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