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Press release from Business Wire

P&G Campaign, Secrets of the Season, Aims to Help Consumers Navigate the Holidays

<p class='bwalignc'> <i>Program spokespeople Wilmer Valderrama and Evette Rios provide tips and product advice to make the most of the season</i> </p>

Monday, November 18, 2013

P&G Campaign, Secrets of the Season, Aims to Help Consumers Navigate the Holidays

11:12 EST Monday, November 18, 2013

CINCINNATI (Business Wire) -- As the holiday season approaches, the Procter & Gamble Company (P&G) (NYSE: PG) is launching its Secrets of the Season campaignoffering expert advice and multi-benefit product solutions for yourself, family and home to help consumers navigate this busy time of year.

Secrets of the Season from P&G has partnered with actor, Wilmer Valderrama, and lifestyle expert, Evette Rios, to share their survival secrets on how to successfully get through the season, beginning in November with Thanksgiving and leading through the December holidays. From gifts to glamour to hosting and entertaining, Wilmer and Evette will help consumers discover how to prepare and manage the joyous but hectic holiday season.

“Spending time with loved ones, especially during the holidays, is of utmost importance to me. However, whether I'm on or off set, my schedule tends to fill up pretty quickly, leaving me with less time in the day to go holiday gift shopping let alone take care of myself,” said Wilmer Valderrama. “Thanks to Secrets of the Season from P&G, I can now depend on products from brands like Gillette®, Old Spice® and Crest®, everyday essentials I can rely on to keep me looking and feeling my best during this busy time of year. Through the program, I'm excited to share some of my favorite grooming tips and gifting ideas for everyone on your list, helping people make the most of their holidays.”

“The holidays are a very special and busy time that many of us count down and look forward to,” said Evette Rios. “Because of this anticipation, people crave advice on how to help ease the holiday to-do list so they can get to what matters most—spending time with family and friends. Whether you're hosting a family get-together and looking for quick ways to spruce up your home with products such as Febreze® or want to update your beauty look for that next holiday party with CoverGirl®, I'm thrilled to be teaming up with P&G and their holiday campaign to share my top entertaining advice, beauty tricks and product picks, helping people fully prepare for a successful season.”

While a joyous time of year, the madness of gifting, entertaining, family dynamics and parties can sometimes be overwhelming. To further help consumers navigate the holidays and realize they can enjoy this celebratory yet stressful time of year, the campaign is offering exclusive advice from psychologist, life coach and TV personality, Dr. Xavier Amador.

“There is no time quite as magical as the holiday season, but sometimes that joy is accompanied by the holiday blues,” said Dr. Amador. “Though we all love to come together to celebrate our families and friends, it can sometimes be difficult for people to balance all of their demands. It's important to take a moment and realize there's no such thing as a ‘perfect' holiday and they aren't alone in their stress. I'm looking forward to partnering with P&G, allowing me to offer people some simple rules and advice to make the holiday season more peaceful, happy and enjoyable.”

“At P&G our priority is to consistently deliver programs and products that improve our consumers' everyday experiences,” said John Grim, Brand Manager, US Brand Operations. “During this time of year, offering product solutions to help consumers meet the demands of their hectic holiday routine is of particular importance. No matter the need, our hope is that consumers will find value in the resources, advice and product solutions we're offering through our Secrets of the Season campaign, helping them achieve a successful holiday season filled with memories of loved ones for years to come.”

In addition to product and expert advice, Secrets of the Season from P&G is offering different consumer touch points, allowing people to take advantage of the program from November - December. On Sunday, December 1, P&G will be distributing a holiday brandSAVER® with over $88 in savings to help consumers stock up and save on all of the holiday product essentials they will need to help them survive the season.

The program has also launched a two month online sweepstakes designed to help kick-start the holidays and encourage consumers to share their own secrets, tips and advice to surviving the season. From November 5 – December 31, the programwill be giving away weekly prizes as well as one grand prize valued at $4,000.

For additional information on the campaign, holiday product advice, tips and to enter the online sweepstakes visit

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

DeVries Global
Jacki Spies, 212-891-0419

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