Press release from Business Wire
Actis Wunderman's Anya Sverdlov Tapped for Role as Operations Chief, Marketing Solutions Center
<p class='bwalignc'> <i>Share this story using this link: </i><a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fow.ly%2FqRppY&esheet=50753116&lan=en-US&anchor=http%3A%2F%2Fow.ly%2FqRppY&index=1&md5=2c829f319bf6916c5247fc5735b3a5f5'><i>http://ow.ly/qRppY</i></a> </p>
Monday, November 18, 2013
Actis Wunderman's Anya Sverdlov Tapped for Role as Operations Chief, Marketing Solutions Center12:00 EST Monday, November 18, 2013
NEW YORK (Business Wire) -- Anya Sverdlovwilltake on the newly created role of SVP, Operations for Wunderman's Marketing Solutions Center (MSC) and relocate to New York in December. Currently, Sverdlov is managing director of Actis Wunderman in Moscow. In her new role, she will report to Andy Rutberg, president, Marketing Solutions Center.
Sverdlov has been tasked with ensuring that each of the Marketing Solutions Center's nine digital production hubs (Beirut, Buenos Aires, Cairo, Dhaka, Moscow, Johannesburg, Manila, New Delhi and Prague) are operating effectively and helping open new ones as demand increases.
Developed by Wunderman in 2012, MSC hubs maintain more than 1,000 websites and deploy tens of thousands of campaigns for clients like Microsoft, Ford, Novartis, Coke, AT&T, United, Best Buy, Colgate, Yum and T-Mobile. Marketing Solutions Center is a world-class marketing campaign, execution and production company designed to meet industry demand for rapid adaptation, deployment and optimization of creative content across digital, social, mobile and print.
Sverdlov has been with Actis since 2000, serving as its managing director since 2001. In that role she has transformed the agency's web design operation into a major creative force and the #1 digital production agency in Russia. She led several critical client engagements (Nokia, P&G and key Russian clients) and oversaw the agency's consulting, strategy and social media practices.
Fittingly, Sverdlov played a key role in establishing the Russian hub for the Marketing Solutions Center, one of its first and best performing. Based in Moscow, it has launched more than 60 Web or mobile sites and manages hundreds of updates.
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has more than 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients' growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com .
Andrew Sexton, 212-941-3726