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Press release from Business Wire

Simple Ways to Stay Clog-Free and Stress-Free This Holiday Season

<p class='bwalignc'> <i>New Reengineered Charmin® Gets Stamp of Approval From the Nation's #1 Leading Experts in Plumbing, Roto-Rooter</i> </p>

Tuesday, November 19, 2013

Simple Ways to Stay Clog-Free and Stress-Free This Holiday Season

10:13 EST Tuesday, November 19, 2013

CINCINNATI (Business Wire) -- Holiday season is here, which means more time filled with family, friends, parties and the inevitable holiday entertaining stress. During this time of year, the last thing you need to worry about during a festive gathering is a plumbing issue. According to North America's #1 plumbing repair and drain service company, Roto-Rooter, the day after Thanksgiving is the single busiest of the year for Roto-Rooter's residential plumbers. On this day, they see, on average, a 47 percent increase in incoming calls compared to an average Friday.

Fortunately, new and improved Charmin is now more flushable - helping your home's pipes and plumbing stay clear and clog safe when they are at their peak use. In fact, Charmin is used by more residential plumbers than any other brand and Charmin is so confident that you will ‘Enjoy the Go' clog-free, that they now offer a money back guarantee – clog-free or your purchase is free!

Charmin also received the seal of approval from the top Roto-Rooter plumbers, just in time for the holiday season when the extra company and big holiday meals can put a serious strain on a home's plumbing system.

“Busy holiday times should be spent focused on family and friends, not worrying about what the extra house guests are doing to the pipes in your home,” states Paul Abrams of Roto-Rooter. “With more than 75 years of industry experience, we've reviewed the new Charmin and declare the design and upgrades Roto-Rooter approved.”

Here are a few simple tips from Charmin & Roto-Rooter that will help everyone ‘Enjoy the Go' without the worries of overflow this holiday season:

  1. Beware the lingering flush: Do you hear water running in your toilet tank for an extended time after a flush? If so, then your toilet is probably leaking and wasting up to 200 gallons of water daily! Stop jiggling the handle and pick up the phone for a professional, like your local Roto-Rooter plumber.
  2. The secret's in the TP: Use the appropriate amount of toilet paper. Charmin's reengineered design allows for easier breakdown of toilet tissue, giving your bathroom pipes a break so you can truly enjoy the go.
  3. Don't plunge your life away: If a toilet requires plunging on a regular basis, this could mean there is an obstruction down the drainpipe. It may even be a symptom of a bigger problem farther down the sewer line. Have someone take a look.
  4. Toilets do not get better with age: If your toilet was made before 1994, it is probably costing you a fortune in water and it's time for an upgrade. Newer toilets use only 1.6 gallons per flush and the newest low-flow designs provide the same amount of flushing power as old 3.5 gallon models. An efficient, new toilet will conserve water and save you money month after month.

If you experience a clog due to your use of Charmin bath tissue, Charmin will refund your purchase price. To learn more about Charmin's guarantee, visit, or @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Roto-Rooter

Founded in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in North America. Roto-Rooter offers an ever-expanding variety of repair and maintenance services to both homeowners and businesses. Roto-Rooter operates businesses in more than 110 company-owned branch and independent contractor territories and approximately 500 independent franchise operations, serving about 90% of the U.S. population and many parts of Canada. Master independent franchise operations have been established in Japan, Philippines, Hong Kong/China and Indonesia/Singapore. 1-800-768-6911 / 1-800-ROTO-911.

For Procter & Gamble
Laura Dressman, +1-513-634-7363
Barrie Rosen, +1-646-500-7795

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