Press release from Business Wire
Charmin Provides Relief to Tailgaters During a Treasured American Pastime, Thanksgiving Football
<p class='bwalignc'> <i><b>The Charmin Relief Project Rolls into Dallas with State-of-the-Art, Portable Restrooms</b></i> </p>
Wednesday, November 27, 2013
Charmin Provides Relief to Tailgaters During a Treasured American Pastime, Thanksgiving Football09:00 EST Wednesday, November 27, 2013
CINCINNATI (Business Wire) -- Charmin toilet paper is bringing a better bathroom experience to one of the biggest fall traditions – Thanksgiving football. The Charmin Relief Project, a program designed to bring consumers a better bathroom experience, is wrapping up its four-city tailgating tour by bringing state-of-the-art restrooms to Dallas on Thanksgiving Day when the Dallas Cowboys host the Oakland Raiders.
Watching football on Thanksgiving is a staple in many American households, especially in Dallas where the Cowboys have been playing on the holiday for almost 50 years. To celebrate this long standing tradition, Thanksgiving tailgaters in Dallas will be invited to enjoy an upscale bathroom experience, complete with attendants, to provide attendees with the comforts of home and ensure every Charmin restroom visit is as great as the first.
While tailgating can be a fun part of fans' football experience, there is nothing fun about the inevitable trips to portable potties.
“Thanksgiving is a time for families to gather together and celebrate and for many families in Dallas, this includes watching their home team play football,” said Janette Yauch, Charmin Brand Manager at P&G. “We're glad we could bring the comforts of home to those tailgating at the stadium.”
The tailgating potties kicked off in Denver for the opening of the NFL season, and then traveled to Oakland and New York. The Charmin End Zone area is set up in the stadium parking lot and provides interactive games and activities to help fans make the most of their tailgate. Visitors also have the chance win fun, Charmin-themed prizes.
In conjunction with the program, Charmin recently launched CharminReliefProject.com, for all fans to “enjoy the go” by entering a sweepstakes to win weekly and monthly prizes, with a grand prize of a bathroom makeover. On the site, fans can see a rolling count of how many people the Charmin Relief Project has helped so far and find out where Charmin will be next. To date, the Charmin Relief Project has helped more than (141,000) people with a better bathroom experience!
Charmin is part of P&G's overall sponsorship of the NFL that includes Gillette, Head & Shoulders, Old Spice, Duracell, Vicks, Tide, and COVERGIRL.
To learn more about Charmin, visit Facebook.com/Charmin or @Charmin.
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Procter & Gamble
Laura Dressman, +1-513-634-7363
Barrie Rosen, +1-646-500-7795