Press release from Business Wire
The Elves Are Back!
<p class='bwalignc'> <i><b>The Most Loved Viral Holiday Website in History Adds Four New Dancing Elf Videos And Office Dance Party Video Contest for A Chance to Win $20,000 in Business Services</b></i> </p>
Monday, December 09, 2013
The Elves Are Back!08:27 EST Monday, December 09, 2013
NAPERVILLE, Ill. (Business Wire) -- The most loved viral holiday website in history, ElfYourself.com®, is back and is helping to deliver holiday cheer with four new dance styles and an office dance party video contest. OfficeMax® Incorporated, now part of the new company formed through the merger of equals with Office Depot, Inc. (NYSE: ODP), a leading global provider of office products, services, and solutions, has brought four new dances to its popular ElfYourself free holiday eGreeting site, which allows users to transform themselves, family, friends and colleagues into jolly dancing elves just in time for the holiday season.
The most loved viral holiday website in history, ElfYourself.com®, is back and is helping to deliver holiday cheer with four new dance styles and an office dance party video contest. OfficeMax® Incorporated, now part of the new company formed through the merger of equals with Office Depot, Inc. (NYSE: ODP), a leading global provider of office products, services, and solutions, has brought four new dances to its popular ElfYourself free holiday eGreeting site, which allows users to transform themselves, family, friends and colleagues into jolly dancing elves just in time for the holiday season. (Photo: Business Wire)
OfficeMax's ElfYourself.com offers nine customizable dancing elf videos including four new videos: “Office Party,” in which elves prance and spin throughout an office festooned with holiday decorations; “Elfspañol”, a Flamenco–esque dance set in a Spanish courtyard; “EDM”, in which elves DJ and dance an electronic music concert with flashing lights, lasers and an audience; and “Honky Tonk”, featuring boot-clad, cowboy hat-wearing elves dancing in a country western-style bar.
“OfficeMax is delighted to bring back the holiday tradition of ElfYourself with new videos and mobile tools to help spread holiday cheer with a touch of whimsy,” said Kim Feil, OfficeMax executive vice president and chief marketing and strategy officer for Office Depot, Inc. “Our personalized dancing elves are such a big part of holiday popular culture, ranking among the top most downloaded mobile apps in the country. We look forward to seeing the many ways that people celebrate the season with ElfYourself this year.”
ElfYourself on the Go
Share and view ElfYourself eGreetings on-the-go with free mobile applications for Android phones and tablets, and the iPhone®, iPad® and iPod® touch. Create a personalized holiday eGreeting at no charge through the apps, with the option to share the dances for $.99 each. Customize each ElfYourself eGreeting with up to five photos and share via email, Facebook and Twitter as well as embed into websites and blogs.
Office Dance Party Contest
Team up with your colleagues to enter the "Groove Your Inner Elf" dance video contest for a chance to win $20,000 in OfficeMax business services and supplies for your office. Through Dec. 24, 2013, record and submit a self-produced video of your office team recreating the "Office Party" ElfYourself dance. Ten video entries with the most social shares as of Dec. 24 will then be judged by a panel to select a grand-prize winner. For contest rules and to enter, visit ElfYourself.com.
Free Holiday Calendar from OfficeMax
Through Jan. 2, 2014, OfficeMax is giving a free personalized gift to everyone across the U.S. who “elfs” themselves. Each person who creates a personalized holiday eGreeting will receive a promotional code to pick up a free1 year-at-a-view calendar featuring their personalized elves at OfficeMax stores nationwide.
Most Loved Viral Holiday Website in History
Since ElfYourself debuted in 2006, people in 159 countries across the seven continents have used the popular holiday website to create more than 500 million customized videos. To join in the holiday fun, visit ElfYourself.com.
About Office Depot, Inc.
Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school, or car.
Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.
The company has combined annual sales of approximately $17 billion, employs about 66,000 associates, and serves consumers and businesses in 59 countries with more than 2,200 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company's portfolio of leading brands includes Office Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray, and DiVOGA.
Office Depot, Inc.'s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.
Additional information about the recently completed merger of Office Depot and OfficeMax can be found at http://officedepotmaxmerger.com.
All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. iPhone ® is a registered trademark of Apple Inc. Any other product or company names mentioned herein are the trademarks of their respective owners.
1 While supplies last. Calendars will be created when promotion code is presented at OfficeMax ImPress Print Center at OfficeMax stores throughout the U.S.
Office Depot, Inc.
Nicole Miller, 630-864-6069