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Press release from Business Wire

Saks Fifth Avenue Appoints Mark Briggs Chief Marketing Officer

Thursday, December 19, 2013

Saks Fifth Avenue Appoints Mark Briggs Chief Marketing Officer

08:00 EST Thursday, December 19, 2013

NEW YORK (Business Wire) -- Saks Fifth Avenue, a subsidiary of Hudson's Bay Company (TSX:HBC), today announced the appointment of Mark Briggs as Chief Marketing Officer of Saks Fifth Avenue, effective March 2014. In his new role, Briggs will report to Marigay McKee, President of Saks Fifth Avenue.

“Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success,” said Marigay McKee. “I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee.”

Briggs joins Saks Fifth Avenue with a background in luxury branding, marketing and visual. A long time collaborator with McKee, he spent 20 years at Harrods as Director of Store Image, setting the strategic brand vision for the company overseeing marketing, communications and visual. In that role, he worked closely with McKee and the merchant team to develop compelling creative campaigns to drive marketing and elevate the store's overall image. He began his retail career at Harrods in visual merchandising and has held various positions of increasing responsibility overseeing windows, interiors, visual identity, creative and brand building.

In his new role, Briggs will oversee all marketing, creative and visual merchandising for Saks Fifth Avenue. His direct reports will include executives within those specialties.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson's Bay Company brand portfolio, Saks operates 41 full-line stores in 20 states, five international licensed stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.

About Hudson's Bay Company

Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 full-line locations and one outlet store as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada's largest home specialty superstore with 69 locations across the country.

In the United States, HBC operates Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise. Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores, saks.com, 72 Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. HBC also operates Lord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeastern United States, in two major cities in the Midwest and in Boca Raton, Florida, and lordandtaylor.com. Hudson's Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence. Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

Investor Relations:
Hudson?s Bay Company
Lucas Evans, 416-861-4444
Senior Vice President, Treasury & Investor Relations
investorrelations@hbc.com
or
Media:
United States
Lividini & Co.
Andrew Blecher, 212-252-7504
Andrew@lividini.com
or
Canada
Freda Colbourne, 416-560-7794
colbournef@gmail.com

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