The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

PUR Water Filtration Names Arnold as Advertising Agency of Record

Friday, December 20, 2013

PUR Water Filtration Names Arnold as Advertising Agency of Record

09:00 EST Friday, December 20, 2013

SOUTHBOROUGH, Mass, (Business Wire) -- Kaz, a wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), and marketer of PUR Water filters announced that Arnold Worldwide has been selected as the Company's agency of record for full service advertising responsibilities for the PUR brand—communications strategy, creative development, and digital marketing strategies.

PUR began a national search for an advertising agency partner in September 2013. The Company narrowed the selection to four finalists, from which the agency of record was chosen. Arnold was chosen based on its understanding of the PUR business, creative excellence and ability to contribute to PUR's growth in the growing water filtration category.

“We selected Arnold for its breadth of experience, its unique combination of analytical strength and strong creative capability. This will help us meet consumer needs and our business objectives” said Christophe Coudray, Chief Marketing Officer of Kaz. “Identifying a strong agency partner is extremely important to our leadership team and our business. We're very excited to begin working with Arnold, and look forward to the partnership.”

“We are thrilled to partner with PUR to propel leadership of their brand with great creative and integrated marketing in a highly competitive category,” said Pam Hamlin, Global President, Arnold Worldwide. “We have a deep bench of talent that truly understands how to turn a great creative idea into business results for our clients, and we're ready to get started.”

The search was managed by Roth Observatory.

Helen of Troy acquired the PUR brand from The Procter & Gamble Company in December, 2011.

About PUR:

PUR is a leading brand in the at home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. PUR was the first leading brand to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR products reduce up to 61 contaminants to provide clean drinking water at a cost of only $0.01 for an 8-oz glass, while leaving behind essential fluoride which is important for developing and maintaining healthy teeth in children and adults. For more information about PUR Water Filtration or PUR's water purification technology, visit

About Kaz:

Based in Southborough, Massachusetts, Kaz, a wholly-owned subsidiary of Helen of Troy, is a world leader in providing health care and home environment consumer solutions. Product categories include water filtration, vaporizers, humidifiers, digital, infrared and non-invasive thermometers, blood pressure monitors, hot/cold health care therapy, air purifiers, seasonal humidifiers, heaters, fans, and dehumidifiers, and lawn and garden products. Kaz products are sold in the United States and throughout the world.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares : OXO®, Good Grips®, Soft Works®, OXO Tot® and OXO Steel®; Healthcare/Home Environment : Vicks®, Braun®, Honeywell® , PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care : Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®; The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Vidal Sassoon®, Vicks®, Braun® and Febreze® trademarks are used under license from The Procter & Gamble Company. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc. The Honeywell® trademark is used under license from Honeywell International Inc. The Bed Head® trademark is used under license from Unilever PLC.

For more information about Helen of Troy, please visit

About Arnold Worldwide:

Arnold Worldwide is a global communications company delivering services across all communication touch points – advertising, digital, promotions, direct, design, and branded content. We proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CVS/pharmacy, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel 's, Kohler, Milk-Bone, New Balance, Ocean Spray, Progressive, Sanofi, Titleist, truth®, Tyson Foods, Unilever, University of Phoenix and many other great brands. The agency is part of Havas Creative with offices in Boston, Lisbon, London, Madrid, Melbourne, Milan, Moscow, New York, Prague, Sao Paulo, Shanghai, Sydney, Toronto and Washington

For PUR:
Roth Associates
Richard Roth, 212-861-9420

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail App

    The New Globe and Mail App for iPhone®, iPad® and Apple Watch download

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections