Press release from Business Wire
Wedding Paper Divas Reveals Exclusive Stationery Collection From Beloved Bridal Line, BHLDN
<p class='bwalignc'> <b>New collaboration brings BHLDN's signature style to life with endless customization options</b> </p>
Tuesday, January 14, 2014
Wedding Paper Divas Reveals Exclusive Stationery Collection From Beloved Bridal Line, BHLDN09:00 EST Tuesday, January 14, 2014
SUNNYVALE, Calif. (Business Wire) -- Wedding Paper Divas, the leading online destination for premium, stylish and personalized wedding stationery, and BHLDN, Anthropologie's wedding brand, are unveiling a stunning line of wedding invitations, featuring an assortment of timeless, yet modern designs that help engaged couples tell their unique love story. The collaboration is exclusive to Wedding Paper Divas, with seven suites available now at www.weddingpaperdivas.com/bhldn and three additional foil-accented designs to follow in February 2014.
The new collection offers a series of distinct designs, featuring striking pops of color, vivid floral imagery, romantic script and other elegant details inspired by BHLDN's favorite wedding trends and design elements from its current collection. Couples can choose from a variety of premium paper options, including a luminescent Pearl White Shimmer Paper, Premium DoubleThick™ Matte Paper and various trim options.
“BHLDN's diverse collection appeals to a new audience by offering a fresh approach to traditional wedding stationery,” said Maria Reiling, general manager of Wedding Paper Divas. “In marrying stunning design with distinct character, BHLDN has created an assortment of invitation designs perfectly suited to couples looking to share their personalities and sense of style.”
Together, BHLDN and Wedding Paper Divas anticipate the couples' needs from “yes” through “I do,” and provide stylish solutions at every turn. Wedding Paper Divas satisfies all stationery and paper good needs, while BHLDN outfits her in heirloom-quality wedding gowns, artisanal hair adornments, jewelry, footwear and more. BHLDN also offers attire for the bridal party, including bridesmaids, mothers and flower girls, and charming, vintage-inspired décor.
“BHLDN is driven by a desire to help couples illustrate their one-of-a-kind love for one another, and celebrate their personal style,” said Nicole Sewall, managing director from BHLDN. “Our goal was to maintain a balance of traditional elements and unexpected touches – the same philosophy we use when curating BHLDN's collection. It's the fine details that make the wedding gown special and the same goes for wedding stationary.”
As with all Wedding Paper Divas paper products, BHLDN's wedding stationery collection is completely customizable. Wedding Paper Divas and BHLDN offer unbeatable customer service and a guiding voice throughout the entire process. Wedding Paper Divas offers live chat and phone consultations with designers and stationery specialists to ensure each individual order receives personal attention to every detail, including wording, layout and etiquette questions, while BHLDN has stylists on standby to offer style advice, reassurance and second opinions on wedding attire, accessories and decor.
The BHLDN Wedding Paper Divas collection is available now at www.weddingpaperdivas.com/bhldn. To learn more about Wedding Paper Divas and the 2014 wedding stationery collection please visit the website, or follow us on facebook.com/weddingpaperdivas, twitter.com/WeddingPaprDiva, instagram.com/weddingpaperdivas and pinterest.com/weddingpaper/.
About Wedding Paper Divas
Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal shower invitations, and more, all designed by the leading artists in the industry. Regardless of style or budget, every order will receive better-than-boutique service with one-on-one design and etiquette expertise from wedding stationery specialists. Wedding Paper Divas uses the highest quality paper and offers a promise of complete satisfaction. For more information about Wedding Paper Divas visit www.weddingpaperdivas.com.
Wedding Paper Divas is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, MyPublisher, ThisLife and BorrowLenses. For more information on Shutterfly, Inc. visit www.shutterflyinc.com.
BHLDN was founded in 2011 with the mission of providing each bride with the edit she's been searching for—heirloom-quality wedding gowns, artisanal hair adornments, jewelry, footwear, and decor. Since launch, the company has become one of the premier brands in the rapidly growing wedding apparel market. Created as a sister brand to Anthropologie, a passion for experience and creating one-of-a-kind moments runs deep. But BHLDN's offering speaks more to the not-so-everyday occasions, with a voice that celebrates a woman's most anticipated milestones. BHLDN has worked to create exclusive styles with top designers such as Anna Sui, Badgley Mischka, Catherine Deane, Jenny Yoo, Tadashi Shoji and more. The full assortment is sold through its website, www.bhldn.com, in its two boutiques in Chicago and Houston and permanent shop-in-shop on the mezzanine level of Anthropologie's Beverly Hills store.
Connect with BHLDN:
Pinterest: BHLDN Weddings
Wedding Paper Divas
Ashley Fuoss, 408-752-8333
Sunshine Sachs for Wedding Paper Divas
Crystal Wang, 212-691-2800
Ashley Fossile, 215-454-3985