The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

eBay Enterprise Study Reveals Technology Scalability across Channels as Critical Factor in Enabling Retail Growth

<p> <i>Omnichannel, demand generation and order management solutions have largest impact on retail success</i> </p>

Wednesday, January 15, 2014

eBay Enterprise Study Reveals Technology Scalability across Channels as Critical Factor in Enabling Retail Growth

09:00 EST Wednesday, January 15, 2014

KING OF PRUSSIA, Pa. (Business Wire) -- eBay Enterprise, the leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services for retailers and brands of all sizes, today released findings from its 2014 Omnichannel Benchmark Study, conducted in December 2013, which audited the maturity of 168 retailers across capability, technology, organization and customer experience. The research confirmed that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth.

Key findings from the report include:

  • Mid-sized retailers continue to lag behind large-scale retailers in providing omnichannel experiences to their customers.
  • Large-scale retailers are still new to omnichannel customer engagement, having only invested in it over the last five years.
  • Mid-sized retailers face the greatest deficiency in their ability to deliver content to consumers as they research brands and products.
  • Rigid technology solutions are the biggest impediment to increasing and improving customer omnichannel experiences.

“As mid-sized retailers continue to compete with their large scale counterparts, their ability to adapt to an omnichannel environment becomes critical for profitability, loyalty and survival,” said Steve Denton, vice president of marketing solutions, eBay Enterprise. “The 2014 Omnichannel Benchmark study highlighted a critical gap in the ability of mid-market retailers to provide consumers with relevant experiences that also allow them to research products and consumer behavior across multiple touch points, including in-store, online, mobile, marketplaces, and customer service, significantly impacting their ability to increase brand awareness and demand generation.”

“With eBay Enterprise solutions such as Magento + eBay Enterprise Omnichannel Solution, Ship-From-Store in 99 days and a suite of marketing solutions including creative, search, email, affiliate network, display, retargeting, attribution, database and CRM, mid-sized and large-scale retailers alike now have the technologies required to meet and exceed their customers' needs,” said Denton.

About eBay Enterprise

eBay Enterprise is a leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our expertise in commerce and omnichannel solutions provide our clients with the flexibility and control they need to accelerate sales growth and win with today's digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.

eBay Enterprise
Kelly Henry, 610-491-7474
Director, Corporate Communications
Twitter: @eBayEnterprise
news@ebayenterprise.com

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections