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Press release from Business Wire

North America's First Kids' Resale “Omni-Channel” Experience is Here

Wednesday, January 15, 2014

North America's First Kids' Resale “Omni-Channel” Experience is Here

11:49 EST Wednesday, January 15, 2014

TORONTO (Business Wire) -- Boomerang Kids—North America's first kids' resale omni-channel retailer—has selected Hill+Knowlton Strategies Canada (H+K) to carry out its first public relations campaign in Toronto, with an opportunity to expand into other markets later this year.

“We chose H+K based not only on its expertise with children's brands, but also because of its strong relationships with parenting bloggers,” says Krista Thompson, president of Boomerang Kids. “We understand how important it is to be able to lever those relationships to help create Boomerang Kids brand advocates and spread the word about our unique offering.”

The firm will handle strategic counsel, media and blogger relations, and other promotional activations.

About Hill+Knowlton Strategies Canada

With nine offices across the country, Hill+Knowlton Strategies is a leader in both PR and government relations. The company is the No. 1-rated strategic communications firm in Canada. It specializes in corporate communications, public affairs, marketing communications, crisis, energy, technology, health care, digital communications, financial communications and transactions. The only communications firm to have earned the Order of Excellence from Excellence Canada, it is also recognized as one of the 2013 Best Workplaces in Canada. Its parent company, Hill+Knowlton Strategies Inc., has 89 offices in 52 countries as well as an extensive associate network and is a member of WPP (NASDAQ: WPPGY), one of the world's largest communications services groups.

For more information or to interview Krista Thompson:
Hill+Knowlton Strategies
Giacomo Grisanzio, +1 (416) 413-4692

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