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Press release from Business Wire

Introducing 3M™ Thinsulate™ Featherless Insulation

<p class='bwalignc'> <i>New Loose-Fill Insulation Innovation from 3M Mimics Natural Down</i> </p>

Wednesday, January 22, 2014

Introducing 3M™ Thinsulate™ Featherless Insulation

10:00 EST Wednesday, January 22, 2014

ST. PAUL, Minn. (Business Wire) -- 3M announced today the launch of 3M™ Thinsulate™ Featherless Insulation, a new loose fill insulation alternative to natural down. This loose fill alternative is a first for the brand that has been trusted to keep people warm for more than 30 years.

3M™ Thinsulate™ Featherless Insulation was designed to closely mimic the look and performance of natural down with two times the loft when wet and without the allergens. The fill is as lightweight as natural down, highly breathable and provides extreme warmth for extreme conditions. In addition, the product is:

  • Warm even when wet
  • Equal to 600 fill power - no feathers needed
  • Loftier than down at the same basis weight

“3M™ Thinsulate™ Featherless Insulation brings real value by providing an effective and cost-effective alternative to natural down,” said Erik Iverson for 3M™ Thinsulate™ Insulation. “This innovation is just the beginning as the 3M™ Thinsulate™ Insulation brand continues to innovate bringing newer and better products to the marketplace.”

3M™ Thinsulate™ Featherless Insulation is available for purchase now. For more information, please contact your local sales representative, visit the 3M Booth #37053 at Outdoor Retailer Winter Market or contact us at

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit or follow @3MNews on Twitter.

Cohn & Wolfe for 3M
Dana Simone, 212-798-9708

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