Press release from Business Wire
Wedding Paper Divas Unveils Exclusive Wedding Stationery Collection from Bridal Designer Claire Pettibone
<p class='bwalignc'> Stunning new collaboration flawlessly transfers fashion to the printed page </p>
Monday, February 03, 2014
Wedding Paper Divas Unveils Exclusive Wedding Stationery Collection from Bridal Designer Claire Pettibone09:00 EST Monday, February 03, 2014
SUNNYVALE, Calif. (Business Wire) -- Acclaimed bridal designer and celebrity favorite, Claire Pettibone, has released a highly-anticipated collection of wedding invitations, offered exclusively by Wedding Paper Divas. The collection is immediately available for purchase at www.weddingpaperdivas.com/clairepettibone. The new collection features distinctive, sophisticated designs that evoke the soft, romantic feel often seen in Claire Pettibone's wedding gowns.
Designs are available in a variety of premium paper options, including a luminescent Pearl White Shimmer Paper, Premium DoubleThick™ Matte Paper and various trim options.
First announced in October 2013 at New York International Bridal Week, the line incorporates elements from a variety of Pettibone's favorite inspiration pieces, including a treasured family heirloom and a gorgeous eighteenth century painting. The wedding stationery from Claire Pettibone showcases a mixture of moods and designs to cater to a wide variety of design sensibilities. The collection boasts styles for all types of weddings, including outdoor garden, rustic winery, dreamy destination or elegant fairy tale.
“I'm all about the details when it comes to stationery, and believe the invitation is the first hint at a couple's style. It's the first chance to romance guests, give them a taste of the celebration to come and illustrate each couple's unique love story,” said designer Claire Pettibone. “After months of collaboration, I'm so excited to finally make this line available to couples.”
The majority of the collection is available beginning today, with two additional stationery suites, featuring stunning gold stamped foil accents, debuting in February. Not limited strictly to invitations, the collection features save the date cards, escort cards, table cards, programs and menus and more. Some of the themes and designs in the collection include:
- Midnight Bouquet: Dark and glamorous, with striking pops of color, this suite was inspired by opulent floral Dutch still life painting, “Still Life of Flowers on a Marble Table” by Rachel Ruysch, 1716 and the primary design elements are also seen throughout the spring/summer fashion collection
- Earthly Paradise: Whimsical and perfect for the ultimate romantic, the line was inspired by one of Pettibone's previous runway shows where over 100,000 rose petals were scattered on the runway (includes foil detail)
- Fairy Tale Romance: In a striking tri-fold form, this otherworldly panorama of a beautiful river and forest sets the tone for a picture perfect happily ever after wedding
As with all Wedding Paper Divas paper products, Pettibone's wedding stationery collection is completely customizable. Detailed white-glove service ensures each individual order receives personal attention from stationery specialists and designers to help couples with every detail, including wording, layout and etiquette questions, to ensure every invitation is perfect. To learn more about Wedding Paper Divas and the 2013 wedding stationery collection please visit www.weddingpaperdivas.com.
“Designing a line of wedding stationery with Claire Pettibone and her creative team has truly been a dream collaboration,” said Janel Wiley, senior merchandising manager for Wedding Paper Divas. “Claire's signature style of vintage romance and modern sensibility pairs perfectly with our passion for adding contemporary twists to traditional wedding invitations. Her sense of artistry and love of delicate details really shine in this collection!”
The Claire Pettibone collection for Wedding Paper Divas collection is available now at www.weddingpaperdivas.com/clairepettibone. To learn more about Wedding Paper Divas and the 2014 wedding stationery collection please visit the website or follow us on facebook.com/weddingpaperdivas, twitter.com/WeddingPaprDiva, instagram.com/weddingpaperdivas and pinterest.com/weddingpaper/
About Wedding Paper Divas
Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal shower invitations, and more, all designed by the leading artists in the industry. Regardless of style or budget, every order will receive better-than-boutique service with one-on-one design and etiquette expertise from wedding stationery specialists. Wedding Paper Divas uses the highest quality paper and offers a promise of complete satisfaction. For more information about Wedding Paper Divas visit www.weddingpaperdivas.com.
Wedding Paper Divas is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, MyPublisher, ThisLife and BorrowLenses. For more information on Shutterfly, Inc. visit www.shutterflyinc.com.
About Claire Pettibone
“I spent my early childhood living in rural New York in a 19th century farmhouse on acres of rolling hills. As an only child, most of my time was consumed exploring the surrounding streams and forests, picking wild raspberries, and dreaming. Among the trees, ferns and wild flowers it was very easy to imagine and believe in a world of fairies and magic castles. Some of my earliest drawings are of princesses and brides dressed in elaborate gowns.
My parents are both professional artists, so I was exposed to galleries and museums and encouraged to develop my creativity. I studied classical ballet for years and the stories and costumes of the ballet continue to influence my ideas of elegance and grace. As a teenager I began pouring over European Vogue where the world of couture opened up to me. I completed study in fashion design at Otis Parsons School of Design in Los Angeles and began my career in design.
It has always been my desire to create exquisite feminine clothing using the finest fabrics and precious details; to combine a vintage feeling with modern style. In 1994, with the partnership of my husband Guy Toley, we began. Over the years, it has been a joy to see our collections carried in the finest boutiques in the world. I have a very romantic vision of how fashion can enhance our beauty and indulge our dreams. I invite you to share that dream.” – Claire Pettibone
Wedding Paper Divas
Crystal Wang, 212-691-2800
Kate Bedrick, 213-745-2442